Dillard's (DDS) SVP Chris Johnson Buys $9.3K of Stock

Senior Vice President Chris Johnson purchased shares of Dillard's as the stock faces mixed analyst ratings.

Reviewed by automated data checks against the source filing. How we make and check alerts

Chris Johnson, SENIOR VICE PRESIDENT at Dillard's, Inc. ($DDS), bought 17 shares at an average price of $545.93, worth about $9,280.81, on June 29, 2026. The trade was reported to the SEC in a Form 4 filing.

Since the trade, $DDS is down 3.8% after 1 week, up 9.7% after 1 month and up 23.6% to date (from the $536.84 close on Jun 29, 2026).

Find the original: DDS Form 4 filings on SEC EDGAR

DDS Dillard's, Inc.
$663.26 +4.29% year to date
Daily close · Oct 16, 2026

Key Points

  • On June 29, 2026, Chris Johnson bought 17 shares of Dillard's, valued at about $9,280, at a price of $545.93 per share.
  • Dillard's stock closed at $528.42 on the day of the purchase, reflecting recent struggles amid analyst concerns.
  • Analysts from JP Morgan and UBS maintain cautious ratings on Dillard's, with price targets of $519 and $468, respectively.

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Insider Buying and Selling at Dillard's, Inc.

On June 29, 2026, Chris Johnson, a Senior Vice President at Dillard's, Inc. (NYSE: DDS), bought 17 shares at a price of $545.93 each, totaling about $9,280. This purchase took place as Dillard's shares closed at $528.42, which is below the purchase price.

Analysts Set New Price Targets

Analysts are maintaining a cautious stance on Dillard's stock. On August 17, 2026, JP Morgan kept its Underweight rating with a price target of $519, up from $496. UBS also maintained a Sell rating, setting its target at $468, slightly above its previous target of $465. These ratings suggest that analysts are wary about the company's near-term outlook.

What Dillard's, Inc. Does

Dillard's, Inc. operates retail department stores across the U.S., offering fashion apparel, cosmetics, and home goods. Its recent performance and the insider purchase by Chris Johnson reflect ongoing interest in the company amidst varying analyst opinions.

What's Ahead for Dillard's, Inc.

Dillard's is set to report earnings on November 12, 2026. The company is navigating a landscape filled with challenges, and investors will be keen to see how it performs in the upcoming report. This insider purchase serves as a reminder of management's perspective on the company's future amid mixed market signals.

Source: Chris Johnson's Form 4 filing on $DDS (Jun 29, 2026). Find the original filing: DDS Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts

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