Victorias Secret (VSXY) Insider Donna James Buys 2,690 Shares

Insider Donna James picked up 2,690 shares of Victoria's Secret & Co. on June 11, 2026.

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Donna James bought 2,690 shares of Victorias Secret & Co. ($VSXY) on June 11, 2026. The trade was reported to the SEC in a Form 4 filing.

Since the trade, $VSXY is up 4.1% after 1 week, up 0.2% after 1 month and up 10.9% to date (from the $78.78 close on Jun 11, 2026).

Find the original: VSXY Form 4 filings on SEC EDGAR

VSXY Victorias Secret & Co.
$87.34 +63.68% year to date
Daily close · Oct 16, 2026

Key Points

  • Donna James bought 2,690 shares of Victoria's Secret & Co. (NYSE:VSXY) on June 11, 2026.
  • The stock trades near $81.88, positioned between its 52-week low of $25.09 and high of $102.46.
  • Wall Street tracks 11 analyst opinions with a consensus buy rating and a target mean price of $91.55.

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Donna James Buys VSXY Shares

On June 11, 2026, Donna James added to the recent insider activity at Victoria's Secret & Co. (NYSE:VSXY) by purchasing 2,690 shares. This transaction follows a pattern of internal purchases at the apparel retailer that same day, reflecting multiple leaders building up their personal holdings in the business.

More Insiders Step Up Their Stakes

This purchase arrived alongside transactions from other company figures on June 11, 2026. Rod Little picked up 1,579 shares, Britt Irene Chang acquired 1,738 shares, and David Mccreight bought 1,706 shares. These combined moves show a shared wave of purchases among insiders during the mid-June session.

Stock Price Position

Shares of Victoria's Secret & Co. traded around $81.88. The equity moves within a 52-week band stretching from a low of $25.09 up to a peak of $102.46. The company carries a price-to-earnings ratio of 18.22, with a forward P/E sitting at 14.53.

Analysts Set New Price Targets

Wall Street firms frequently update their outlooks on the apparel retailer. On October 16, 2026, Needham initiated coverage on the stock with a Buy rating and a $106.00 price target. Earlier, on September 29, 2026, Wells Fargo maintained an Overweight rating while lifting its target to $100.00 from $90.00. BMO Capital started coverage on September 9, 2026, with a Market Perform rating and an $80.00 target. Morgan Stanley kept an Overweight rating on September 4, 2026, while adjusting its target to $101.00 from $99.00. On the same date, UBS maintained a Neutral rating and set its target at $87.00, down from $95.00, while Barclays kept an Overweight rating with a target of $106.00. Telsey Advisory Group held an Outperform rating on September 2, 2026, moving its target to $100.00 from $90.00. TD Cowen maintained a Hold rating on August 18, 2026, raising its target to $80.00 from $75.00. Overall, the company holds a consensus buy rating from 11 analysts alongside a mean price target of $91.55.

About the Retailer

Victoria's Secret & Co. operates as a specialty shop selling women's intimate apparel, beauty items, and related merchandise globally. The enterprise distributes goods via physical stores, digital channels like its primary websites, and various wholesale partnerships.

What to Monitor Next

Observers will look toward the company's next earnings report on December 3, 2026, for updates on revenue growth and profit margins. Insider transactions remain personal choices that do not guarantee future stock performance.

Source: Donna James's Form 4 filing on $VSXY (Jun 11, 2026). Find the original filing: VSXY Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts

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