NATR President Kevin Herbert Sells $41K of Stock

Kevin Herbert, the Executive Vice President and President of North America at NATR, sold 2,000 shares of the company on June 12, 2026. The shares were sold at an average price of $20.68, bringing the total transaction value to $41,364. This sale was not part of any pre-planned trading program.

Insider Buying and Selling at Nature's Sunshine Products, Inc.

Alongside Herbert's transaction, other executives at NATR also made significant trades recently. On June 5, 2026, Bryant Yates, EVP & President of Europe, sold 11,968 shares at $19.90 each. Earlier, on June 1, 2026, Daniel Norman, EVP & President of Asia, sold 9,713 shares at $20.64. Nathan Brower, EVP and General Counsel, sold 12,015 shares at $21.84 on May 21, 2026. Meanwhile, insiders Steven Fasching and Rong Yang each bought 4,500 shares on May 15, 2026, though the purchase price wasn't specified.

Other Institutional Activity in NATR

Wynnefield Capital Inc maintained its position in NATR with 2,473,686 shares valued at about $59.34 million. Prescott Group Capital Management also held steady with 1,783,097 shares worth approximately $42.78 million. BlackRock, Inc. reduced its stake by 55,860 shares, ending with 1,064,454 shares valued at $25.54 million. Dimensional Fund Advisors LP slightly trimmed its holdings by 1,117 shares to 895,437 shares, valued at $21.48 million. Meanwhile, Kennedy Capital Management LLC and Acadian Asset Management LLC increased their positions by 15,880 and 26,768 shares, respectively.

Nature's Sunshine Products, Inc. Stock Up 53.9%

Shares of NATR are trading around $20.04. The stock has experienced a 52-week low of $19.90 and a high of $21.84. The company's market performance appears stable, with a 50-day moving average that aligns closely with its current trading price.

Analysts Set New Price Targets

Analysts remain optimistic about NATR's prospects. On May 11, 2026, DA Davidson maintained a 'buy' rating with a price target of $33. Canaccord Genuity also maintained a 'buy' rating, reinforcing confidence in the company's potential.

Bottom Line

Insider transactions at NATR, including the recent sale by Kevin Herbert, are part of regular activity that investors watch closely. Such transactions can provide insights into how company leaders view their stock's value. While insiders are selling, analysts continue to maintain positive ratings, suggesting confidence in NATR's future performance. As always, it's important to remember that insider transactions are backward-looking and may not reflect the current sentiment or future actions.