ROKU Insider Jeff Hastings Buys 1,847 Shares

Hastings Boosts Stake in Roku

On June 11, 2026, Jeff Hastings bought 1,847 shares of Roku, Inc. (ROKU) on the NasdaqGS, valued at about $261,000 based on a share price of $141.50. This purchase comes amid a backdrop of mixed analyst opinions regarding the company.

Recent Insider Activity

Hastings' purchase reflects a growing interest in Roku, despite recent challenges. Meanwhile, CFO & COO Dan Jedda sold 7,000 shares on June 15, 2026, in a planned transaction valued at approximately $1.01 million. Other insiders, including Ray Rothrock, Gina Luna, and Neil Hunt, also reported selling 1,847 shares each on June 11, 2026.

Stock Performance and Analyst Sentiment

Roku's stock is currently trading at $141.50, a decline from its previous close of $152.57. The stock's performance is a concern as it trades below its 50-day moving average of $154.49. Analysts have recently downgraded Roku, with Wells Fargo lowering its rating to Equal-Weight and setting a target of $165, while Guggenheim also downgraded its rating to Neutral with a target of $160.

Analysts Set New Price Targets

Analysts have shown mixed sentiments about Roku. On September 24, 2026, Wedbush reiterated its Neutral rating with a target price of $155. In contrast, Rosenblatt maintains a Buy rating with a target of $160. The average target price among analysts is $162.33, with 20 opinions collected.

What Roku, Inc. Does

Roku, Inc. operates a streaming platform that allows users to access a variety of TV shows and movies. The company also sells streaming devices and related products. This insider purchase by Hastings may indicate confidence in Roku's long-term prospects despite current stock performance challenges.

What's Ahead for Roku, Inc.

Investors will watch for Roku's next earnings report, scheduled for November 5, 2026. Hastings' recent purchase is a reminder of the backward-looking nature of insider trades, reflecting past decisions that may not represent current market views.