BRC (BRCC) Founder Hafer Evan Sells $163K of Stock

Evan Hafer, the founder of BRC Inc. (NYSE: BRCC), sold 15,304 shares on October 15, 2026, for a total of approximately $162,528. This was a planned transaction under a trading plan.

Inside Hafer's Trade

Hafer's recent sale of 15,304 shares was executed at a price of $10.62 each. The trade is part of a structured plan, suggesting it was anticipated and not a reaction to market conditions. This sale follows a smaller trade where he sold 200 shares on October 14, 2026, priced at $10.50.

Other Institutional Activity in BRC Inc.

Several other funds have been active in BRC Inc. Engaged Capital, LLC holds 1,393,556 shares, valued at about $14.1 million. Blackrock Inc. increased its stake by 38,789 shares, totaling 615,154 shares worth around $6.2 million. Cresset Asset Management, LLC grew its holdings by 62,241 shares, bringing its total to 575,354 shares valued at about $5.8 million. Meanwhile, Alyeska Investment Group, L.P. reduced its position by 568,875 shares, ending with 392,712 shares worth about $3.9 million. Vanguard Capital Management LLC added 73,288 shares, totaling 372,179 shares valued at approximately $3.8 million.

BRC Inc. Stock Up 1.3%

As of October 16, 2026, BRC Inc. is trading around $10.66, which is above its 50-day moving average by 18.4% and its 200-day average by 4.8%. However, it remains about 42.5% below its 52-week high of $18.55. The stock's current price is significantly lower than the analysts' average target price of $22.5.

Recent Earnings

BRC Inc. reported trailing twelve-month revenue of approximately $429.7 million, reflecting a year-over-year growth of 12.8%. The next earnings report is scheduled for November 2, 2026.

Insider Buying and Selling at BRC Inc.

In addition to Hafer's recent sale, other insiders have also traded shares. Director Stephen M. Kadenacy sold 105,000 shares at $0.82 on August 17, 2026. Director Kathryn P. Dickson bought 50,000 shares at $0.85 on August 19, 2026. Hafer's recent trades indicate ongoing adjustments in his investment strategy.

Analysts Set New Price Targets

On August 31, 2026, DA Davidson maintained a "Buy" rating for BRC Inc. with a price target of $25. This reflects a strong belief in the company's potential growth, despite recent trading activity.

About BRC Inc.

BRC Inc. operates in the consumer defensive sector, primarily focusing on coffee products and accessories. Founded in 2014, the company sells its offerings through various channels, including direct-to-consumer and wholesale. Recent insider trading and analyst activity suggest a dynamic market environment for BRC Inc.

Bottom Line

Investors should monitor BRC Inc.'s upcoming earnings report on November 2, 2026, as well as any further insider trading activity. Hafer's recent sales indicate a potential shift in his investment strategy, which could impact market perceptions.