e.l.f. Beauty (ELF) SVP Franks Joshua Allen Sells $920K of Stock

Joshua Allen Franks, an officer at e.l.f. Beauty, Inc. (NYSE: ELF), sold 8,366 shares on October 12, 2026. The shares were sold at $110.01 each, bringing the total value of the transaction to about $920,310. This sale was part of a pre-planned trading strategy.

Inside Franks' Trade

Franks' recent sale adds to his ongoing activity as an insider. Earlier, he sold 200 shares on September 8, 2026, for a total of $22,000. His recent transaction is noteworthy given his role as Senior Vice President of Operations at the company.

Other Institutional Activity in e.l.f. Beauty

Several institutional investors are adjusting their stakes in e.l.f. Beauty. Blackrock Inc. increased its holdings by 238,063 shares, totaling 5,787,329 shares worth about $657.1 million. Vanguard Portfolio Management LLC added 163,746 shares, bringing its total to 2,754,666 shares valued at approximately $312.8 million. Conversely, BAILLIE GIFFORD & CO reduced its position by 139,451 shares, now holding 7,048,752 shares worth about $800.3 million.

e.l.f. Beauty, Inc. Stock Up 3.4%

As of October 16, 2026, e.l.f. Beauty shares were trading at around $111.86, which is above both the 50-day moving average of $100.74 and the 200-day moving average of $79.38. However, the stock is still about 19.7% below its 52-week high of $139.35, indicating some room for growth.

Recent Earnings

e.l.f. Beauty reported trailing twelve-month revenue of $1.76 billion with a year-over-year growth of 35.5%. The company has a net margin of 3.4% and a return on equity of 6.0%. Its next earnings report is scheduled for November 4, 2026.

Insider Buying and Selling at e.l.f. Beauty, Inc.

In addition to Franks' sale, other insiders have also traded shares recently. Mandy J Fields, the Chief Financial Officer, sold 16,065 shares on September 8, 2026, valued at approximately $1.68 million. CEO Tarang P Amin sold 47,000 shares on October 1, 2026, worth about $4.86 million.

Analysts Set New Price Targets

On September 15, 2026, B of A Securities maintained a "Buy" rating with a target price of $118.00, up from a prior target of $100.00. B. Riley Securities reiterated its "Buy" rating with a target of $115.00 on September 16, 2026. As of now, the consensus recommendation on e.l.f. Beauty is a "Buy" with a mean price target of $108.88 based on 16 analyst opinions.

About e.l.f. Beauty

e.l.f. Beauty, Inc. is a beauty company that produces cosmetics and skincare products. It sells its products under various brand names, including e.l.f. Cosmetics and Well People. With a market cap nearing $6.85 billion, the company has a strong presence in both retail and e-commerce channels.

Bottom Line

Investors should monitor e.l.f. Beauty's upcoming earnings report on November 4, 2026, as well as any further insider transactions. The recent sale by Franks is part of a planned strategy, and it reflects ongoing activity from insiders, which can provide insights into company sentiment.