AppFolio (APPF) CFO Eaton Timothy Mathias Sells $414K of Stock
Eaton Timothy Mathias sold 2,585 shares of AppFolio, Inc. as part of a planned transaction.
Reviewed by automated data checks against the source filing. How we make and check alerts
Eaton Timothy Mathias, Chief Financial Officer at AppFolio, Inc. ($APPF), sold 2,585 shares at an average price of $160.07, worth about $413,787.67, on June 12, 2026. The trade was reported to the SEC in a Form 4 filing and was made under a pre-arranged Rule 10b5-1 trading plan.
Since the trade, $APPF is down 10.4% after 1 week, up 11.6% after 1 month and up 31.6% to date (from the $161.21 close on Jun 12, 2026).
APPF
AppFolio, Inc.
Key Points
- Eaton Timothy Mathias, CFO of AppFolio, sold 2,585 shares valued at $413,787.67 on June 12, 2026.
- AppFolio, Inc. has a market cap of $5.7 billion, a P/E ratio of 38.29, and trades near $161.21.
- Benchmark and Piper Sandler maintain 'buy' ratings with price targets of $226 and $210 respectively.
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Not investment advice. EarningsIQ is not a registered investment adviser, and this automated AppFolio, Inc. alert may contain errors. Disclosures
Eaton Timothy Mathias, the Chief Financial Officer of AppFolio, Inc. (NasdaqGM: APPF), sold 2,585 shares of the company on June 12, 2026. This planned transaction was executed at an average price of $160.07, bringing the total value to approximately $413,787.67.
Insider Buying and Selling at AppFolio, Inc.
In addition to Eaton's transaction, several other insiders at AppFolio have sold shares recently. On the same day, Don Rigler, the Principal Accounting Officer, sold 150 shares at $159.56 each. Evan Pickering, General Counsel, sold 660 shares at an average price of $155.25. Earlier in May, CEO William Shane Trigg sold 3,584 shares at $152.50, and Chief People Officer Elizabeth Erin Barat sold 1,978 shares at $158.12.
Other Institutional Activity in AppFolio, Inc.
Several institutional investors have adjusted their positions in AppFolio. BlackRock, Inc. increased its holdings by 178,750 shares, bringing its total to 2,547,098 shares valued at about $401.98 million. Principal Financial Group Inc. added 259,933 shares, resulting in 1,505,882 shares worth approximately $237.66 million. Vanguard Portfolio Management LLC now holds 1,485,373 shares valued at $234.42 million. Meanwhile, Ashe Capital Management, LP reduced its stake by 30,000 shares, ending with 1,047,915 shares valued at $165.38 million.
AppFolio, Inc. Stock Down 24.9%
Shares of AppFolio, Inc. traded around $161.21. The company has a market capitalization of approximately $5.7 billion and a P/E ratio of 38.29. Its forward P/E is lower at 19.60. The stock's beta is 0.793, indicating less volatility compared to the market. Over the past 52 weeks, shares have traded between $142.73 and $326.04. The 50-day moving average is $161.44, while the 200-day moving average stands at $208.45.
Recent Earnings
AppFolio reported revenue of $995.33 million with a growth rate of 20.4%. The company's net margin is 15.27%, and it boasts a return on equity of 32.60%. Earnings per share came in at $4.21. The next earnings report is expected on July 30, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
1 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 7.0%. Revenue met estimates.
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Profit surprise
EBITDA missed by 22 percent. Operating income missed by 26 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
1 target raise, 1 target cut.
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Earnings quality
Operating margin up 3.8 points. Negative free cash flow.
Earnings Call Summary
First quarter revenue hit $262 million, up 20 percent year over year, driven by strong adoption of AI features and tier upgrades. The company managed 9.5 million units, a gain of 700,000 from last year, and added 1,415 new customers. Management highlighted that AI actions grew 7 times year over year and Performer adoption nearly quintupled quarter over quarter, reflecting strong customer traction on its Real Estate Performance Management strategy.
Guidance AppFolio raised its full-year revenue guidance to $1.11 to $1.125 billion, expecting 17.5 percent growth. The company also raised non-GAAP operating margin guidance to 26 to 28 percent, up from 24.7 percent in 2025. Management expects continued strength from new customers, premium tier upgrades, and increased adoption of AI-powered products like RealmX Performers and Resident Onboarding Lift.
Negative report. Results or guidance disappointed and expectations are likely to move lower.
Analysts Set New Price Targets
On April 24, 2026, Benchmark maintained its 'buy' rating on AppFolio with a price target of $226. Piper Sandler also maintained a 'buy' rating, setting a target price of $210. The consensus among analysts is a 'buy' rating, with an average target price of $229.25, based on eight analyst opinions.
About AppFolio, Inc.
AppFolio, Inc. is a technology company based in Santa Barbara, California. It offers a cloud-based platform tailored for the real estate industry, helping with tasks like accounting, marketing, leasing, and maintenance. Led by CEO Shane Trigg, AppFolio employs over 1,700 people and provides services to property managers and investors across the United States.
Bottom Line
Eaton Timothy Mathias's planned sale of AppFolio shares is part of a broader pattern of insider transactions. Investors often monitor such sales to gauge insider sentiment. AppFolio's recent performance and analyst ratings suggest a positive outlook, though it's important to remember that insider sales don't necessarily indicate a negative view of the company's prospects.
Related Filing Alerts
Source: Eaton Timothy Mathias's Form 4 filing on $APPF (Jun 12, 2026). Find the original filing: APPF Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts