General Mills (GIS) CFO Kofi Bruce Sells $140K of Stock
General Mills, Inc. CFO Kofi Bruce sold 3,881 shares of company stock in late June.
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Kofi Bruce, Chief Financial Officer at General Mills, Inc. ($GIS), sold 3,881 shares at an average price of $36.01, worth about $139,754.81, on June 28, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $GIS is up 0.3% after 1 week, up 6.4% after 1 month and down 4.6% to date (from the $34.74 close on Jun 26, 2026).
Key Points
- General Mills, Inc. CFO Kofi Bruce sold 3,881 shares of stock on June 28, 2026, with a total value of $139,754.81.
- The transaction took place at a price of $36.01 per share, sitting near the lower end of the company's 52-week range.
- Several other executives, including CEO Jeffrey Harmening and COO Dana McNabb, also reported stock sales on the same day.
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General Mills CFO Offloads Shares Near Recent Price Levels
General Mills, Inc. (NYSE: GIS) Chief Financial Officer Kofi Bruce sold 3,881 shares of the packaged foods company on June 28, 2026. The transaction was executed at a price of $36.01 per share, resulting in a total value of $139,754.81. This filing captures one of several executive trades reported by the company on that date.
Insider Buying and Selling at General Mills, Inc.
The sale by the chief financial officer followed a wave of similar transactions by other top leaders at General Mills on June 28, 2026. Chief Executive Officer Jeffrey Harmening sold 4,187 shares worth $150,773.87 at the same $36.01 per share price. Chief Operating Officer Dana McNabb parted with 1,410 shares valued at $50,774.10. Segment President Ricardo Fernandez sold 1,167 shares for $42,023.67, while General Counsel and Secretary Karen Wilson sold 2,082 shares totaling $74,972.82. Additional sales came from Segment President Elizabeth Mascolo, who disposed of 598 shares worth $21,533.98, and Chief Supply Chain Officer Ness Jonathan David, who unloaded 480 shares valued at $17,284.80. All of these transactions were carried out at $36.01 per share.
Stock Price Position and Market Context
The stock traded hands at $36.01 during these June transactions, holding a spot above its 52-week low of $31.75 but well below its 52-week high of $51.33. The shares trade near its 50-day moving average of $37.81, while tracking under its 200-day moving average of $39.37. The company carries a forward P/E ratio of 11.11.
Recent Analyst Ratings and Price Targets
Wall Street firms have continued adjusting their views on General Mills shares through the late summer and early fall. On September 25, 2026, Barclays maintained its Equal-Weight rating while adjusting its price target to $37.00 from $36.00. RBC Capital reiterated an Outperform rating with a $45.00 price target on September 24, 2026, matching an earlier reiteration from September 21. Meanwhile, TD Cowen maintained a Hold rating and raised its target to $33.00 on September 24. Evercore ISI Group kept an In-Line rating while lowering its target to $38.00 on September 14, and Bank of America Securities maintained a Neutral rating with a target raised to $43.00 on September 1. Earlier in July, Freedom Broker and JP Morgan issued updates, with JP Morgan maintaining an Underweight rating and a $35.00 target.
Inside General Mills Operations
General Mills, Inc. manufactures and markets branded consumer foods sold globally through grocery stores, mass merchandisers, e-commerce retailers, and foodservice operators. The company operates through four main segments spanning North America Retail, International, North American Pet, and North America Foodservice. Its well-known portfolio includes brands such as Cheerios, Betty Crocker, Blue Buffalo, Häagen-Dazs, and Old El Paso. Headquartered in Minneapolis, Minnesota, the company traces its roots back to 1866.
What to Watch Next for General Mills
Investors are keeping an eye on upcoming financial markers, including the company's next earnings report scheduled for September 23, 2026. These insider filings offer a backward-looking view of executive portfolio adjustments and do not necessarily signal the direction of future company performance.
Source: Kofi Bruce's Form 4 filing on $GIS (Jun 28, 2026). Find the original filing: GIS Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts
