Stitch Fix (SFIX) Insider Anthony Bacos Sells 50,000 Shares
SFIX's Chief Product/Technology Officer, Anthony Bacos, sold 70,000 shares in a planned transaction.
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Anthony Bacos, Chief Prod/Technology Officer at Stitch Fix, Inc. ($SFIX), sold 50,000 shares on June 16, 2026. The trade was reported to the SEC in a Form 4 filing.
Since the trade, $SFIX is up 4.1% after 1 week, down 5.3% after 1 month and down 39.4% to date (from the $4.16 close on Jun 16, 2026).
SFIX
Stitch Fix, Inc.
Key Points
- Anthony Bacos, SFIX's Chief Product/Technology Officer, sold 70,000 shares on June 16, 2026, in a planned transaction valued at $290,402.
- SFIX shares traded at $3.84, with institutional investors like Disciplined Growth Investors adjusting their holdings.
- Analysts from UBS and Northland Capital Markets maintained and initiated ratings, setting price targets at $4.5 and $5.0 respectively.
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Anthony Bacos, the Chief Product and Technology Officer at SFIX, sold 70,000 shares of the company on June 16, 2026. This planned transaction was executed at an average price of $4.15 per share, totaling approximately $290,402.
Insider Buying and Selling at Stitch Fix, Inc.
Anthony Bacos's recent sale of 70,000 shares was part of a planned transaction. On the same day, he also executed a non-planned purchase of 50,000 shares at a price of $2.48 each. Other notable insider activities include Casey O'Connor, Chief Legal Officer, selling 60,000 shares on April 10, 2026, and David Aufderhaar, Chief Financial Officer, selling 65,709 shares on April 7, 2026, both under planned transactions.
Other Institutional Activity in SFIX
Several institutional investors have adjusted their positions in SFIX. Disciplined Growth Investors trimmed its holdings by 739,511 shares, ending with 18,738,180 shares valued at about $62.02 million. BlackRock, Inc. reduced its position by 64,642 shares, now holding 11,112,291 shares worth approximately $36.78 million. Meanwhile, AQR Capital Management significantly boosted its stake by 2,200,479 shares, now owning 3,550,003 shares valued at $11.75 million.
Analysts Set New Price Targets
On June 11, 2026, UBS maintained its 'hold' rating for SFIX, setting a price target of $4.5. Earlier, on May 28, 2026, Northland Capital Markets initiated coverage with a 'buy' rating and a target of $5.0. The consensus among analysts is a 'hold' recommendation, with an average target price of around $5.0.
About SFIX
SFIX, known as Stitch Fix, is a personal styling company that uses data science to deliver personalized clothing selections to customers. Headquartered in San Francisco, the company operates in the retail apparel and fashion industry. Its services cater to a wide range of customers, offering both subscription and on-demand styling options.
Bottom Line
Anthony Bacos's recent share sale is part of ongoing insider activities at SFIX, reflecting individual strategic decisions. Institutional investors like Disciplined Growth Investors and AQR Capital Management have also been active in adjusting their positions. Analyst activity remains steady, with recent ratings and price targets providing potential insights into the stock's future valuation.
Related Filing Alerts
Source: Anthony Bacos's Form 4 filing on $SFIX (Jun 16, 2026). Find the original filing: SFIX Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts