Stitch Fix (SFIX) Insider Anthony Bacos Buys $124K of Stock

Anthony Bacos, the Chief Product and Technology Officer at Stitch Fix, Inc. (SFIX), recently increased his stake in the online personal styling company. On June 22, 2026, Bacos purchased 50,000 shares at an average price of $2.48 per share. The total value of the transaction reached $124,000, according to filings with the Securities and Exchange Commission.

Anthony Bacos Increases Stitch Fix Stake

This purchase by Bacos follows a series of transactions he has made throughout June. Earlier in the month, on June 16, 2026, he bought another 50,000 shares at the same $2.48 price point. However, Bacos has also been active on the selling side. On June 22, 2026, he sold 70,000 shares at $4.03 each under a pre-arranged Rule 10b5-1 trading plan. Later, on June 24, 2026, he executed a much larger move, buying 100,000 shares at $3.99 while simultaneously disposing of 100,000 shares at a zero-dollar price, which often relates to the exercising of stock options or tax-related vesting events.

Stitch Fix Stock Performance and Valuation

On Wednesday, shares of Stitch Fix were trading at $4.41. The stock has shown some momentum recently, staying above its 50-day moving average of $3.49 and its 200-day moving average of $3.90. With a 52-week range between $2.81 and $5.85, the current price is sitting in the middle of its yearly performance. The company has a market capitalization of roughly $380.26 million. Because the company reported a loss in its most recent periods, it does not currently have a meaningful price-to-earnings (P/E) ratio.

Recent Earnings and Financial Health

In its most recent financial reports, Stitch Fix posted annual revenue of $1.33 billion. While the company saw revenue growth of 4.7%, it still faces profitability hurdles, evidenced by a net margin of -1.43% and a return on equity of -9.51%. The company reported earnings per share of -$0.14. Investors are looking toward September 23, 2026, when Stitch Fix is scheduled to release its next set of quarterly results. The company maintains a current ratio of 1.499, suggesting it has enough short-term assets to cover its immediate liabilities.

Analysts Set New Price Targets

Several analysts have adjusted their views on Stitch Fix recently. On September 29, 2026, Mizuho upgraded the stock to a Neutral rating but lowered its price target to $2.50. On September 24, 2026, UBS and Telsey Advisory Group both maintained their Neutral and Market Perform ratings, with targets of $3.50 and $3.00, respectively. William Blair also moved to a Market Perform rating that same day. The current consensus among five analysts is a Hold, with an average price target of $4.60.

About Stitch Fix, Inc.

Stitch Fix is an online retailer that uses data science and human stylists to send personalized outfits to customers. Based in San Francisco, the company sells clothing, shoes, and accessories for men, women, and children. It operates primarily through its website and mobile app, shipping "fixes" directly to shoppers' homes. This recent insider buying activity by the technology chief suggests a close monitoring of the company's internal progress as it refines its styling platform.

What to Watch

Market observers will likely focus on the upcoming September 23 earnings call to see if the company can improve its margins. While insider buying can sometimes be viewed as a sign of internal confidence, these trades are often part of broader compensation and tax strategies. Investors should continue to monitor future Form 4 filings to see if other executives follow Bacos's lead in adding to their positions.