Freedom Broker Rates Marriott International (MAR) Buy

Freedom Broker has reiterated its Buy rating on Marriott International with a price target of $408, a 4.81% upside from the current price.

By EarningsIQ Research Desk · Published Oct 15, 2026, 9:18 PM EDT · Updated Oct 16, 2026, 2:15 PM EDT

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Freedom Broker rated Marriott International, Inc. ($MAR) "Buy" with a $408 price target on October 14, 2026.

Since the rating, $MAR is up 4.4% to date (from the $371.82 close on Oct 14, 2026).

MAR Marriott International, Inc.

$388.05 +24.55% year to date

Daily close · Oct 16, 2026

Key Points

Freedom Broker reiterated its Buy rating on Marriott International, setting a price target of $408 on October 14, 2026.
Freedom Broker's $408 price target implies 4.81% upside from Marriott International, Inc.'s ($MAR) current $389.28 share price.
Marriott's shares recently traded around $389.28, which is about 10.8% above its 50-day moving average.
The average price target from analysts is $383.54, with 26 opinions indicating a consensus recommendation of Buy.

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Freedom Broker has reiterated its Buy rating on Marriott International, Inc. (NASDAQ: MAR) and set a price target of $408 on October 14, 2026. This comes as the stock trades recently at $389.28 as of October 16, 2026.

Analyst rating track record

Freedom Broker vs. the S&P 500

YTD return +1.60% hypothetical

All-time return +1.60% S&P 500 +1.89%

vs. S&P 500 -0.29% behind the index

Hypothetical returns from Freedom Broker's disclosed trades, not real profit or advice. How we model this.

Freedom Broker's Call on Marriott

On the same day, Freedom Broker maintained its bullish stance, emphasizing the potential for growth in Marriott's stock. The target price of $408 suggests an upside from the current trading level, with the stock also trading above its 50-day moving average by 10.8%. This indicates a positive market sentiment toward the company's future performance.

Other Institutional Activity in Marriott

Several other institutional investors have shown interest in Marriott. Blackrock Inc. increased its holdings by 557,880 shares, totaling 16,054,546 shares valued at approximately $6.23 billion. Vanguard Capital Management LLC slightly adjusted its position, adding 5,614 shares for a total of 14,040,575 shares worth about $5.45 billion. State Street Corporation also raised its stake by 271,816 shares, ending with 9,644,773 shares valued at around $3.74 billion.

Marriott International, Inc. Stock Up 4.7%

Marriott shares are currently trading at $389.28, which is about 5.3% below its 52-week high of $410.98. The stock is performing well, sitting above both its 50-day and 200-day moving averages, suggesting strong momentum.

12-month forecast

$MAR price target

Marriott International, Inc. daily closes and this analyst's $408 target. Not advice.

Recent Earnings

Marriott reported trailing twelve-month revenue of approximately $7.38 billion, reflecting a year-over-year revenue growth of 11.1%. The company has also achieved a net margin of 35%. Its next earnings report is expected on November 2, 2026, which could provide further insights into its financial performance.

Insider Buying and Selling at Marriott International, Inc.

Recent insider transactions included Peggy Fang Roe, an officer, selling 3,000 shares at an average price of $361.56 on May 18, 2026, totaling about $1.08 million. Other insiders, including John Willard Marriott Jr., David Sheets Marriott, and Deborah Marriott Harrison, sold 3,500 shares each at the same price on September 25, 2026, amounting to approximately $1.23 million each.

Analysts Set New Price Targets

On October 12, 2026, Morgan Stanley maintained an Overweight rating on Marriott with a price target of $384. Other analysts have varied opinions, with UBS maintaining a Neutral rating and a target of $395, while Truist Securities holds a Hold rating with a target of $360. The average price target from analysts stands at $383.54, with a consensus recommendation of Buy.

About Marriott International

Marriott International, Inc. operates and franchises hotels and other lodging properties worldwide, including brands like JW Marriott and The Ritz-Carlton. The company's performance in the lodging sector is closely watched, especially as travel demand continues to recover post-pandemic.

Bottom Line

Investors should keep an eye on Marriott's upcoming earnings report on November 2, 2026, which will provide deeper insights into its financial health. With a strong Buy rating from Freedom Broker and a positive outlook from other analysts, Marriott remains a company to watch in the lodging industry.