Waverly Advisors 13F: Adds $1.7M to Salesforce (CRM) Stake

Waverly Advisors Grows Its Salesforce Investment

Waverly Advisors boosted its holdings in Salesforce, Inc. (NYSE:CRM) by picking up 11,036 extra shares during the reporting period. The firm went from holding 129,623 shares up to a total of 140,659 shares. That move equals an 8.5% increase for the position. Based on the filing details, the updated stake carried an estimated value of about $22.0 million.

Institutional filings like Form 13F provide a backward-looking snapshot of holdings from the close of the reporting period. They do not necessarily show what the fund holds right now. Other firms have also adjusted their views on the enterprise software provider recently. For instance, Goldstein Advisors opened a new position in the company with 1,158 shares in October, following a similar move by Foster Group.

Salesforce Stock Trades Below Recent Averages

Salesforce shares recently traded around $156.66. The stock's 52-week trading range spans from a low of $146.32 to a high of $269.11. The company has a market capitalization of roughly $203.1 billion and a P/E ratio of 22.8, while its forward P/E sits at 15.4.

Wall Street Analysts Update Coverage and Targets

Several financial firms have reviewed their outlooks for Salesforce in recent months. On October 12, 2026, B of A Securities upgraded the stock to a Buy rating and raised its price target from $160.00 to $285.00. Citizens reiterated a Market Outperform rating with a $315.00 price target on September 18, 2026, while Stephens & Co. kept an Equal-Weight rating and a $289.00 price target on the same day.

Wells Fargo also maintained an Equal-Weight rating on September 18, 2026, moving its target to $250.00 from $230.00. Freedom Broker maintained a Buy rating on September 17, 2026, lifting its target to $295.00. Stifel kept a Buy rating with a $300.00 target, Citigroup maintained a Neutral stance with a $263.00 target, and RBC Capital held a Sector Perform rating at $250.00. Across the broader analyst community, the stock holds a consensus Buy rating and a mean price target of $285.68 based on opinions from 54 analysts.

What Salesforce Does for Enterprise Customers

Salesforce, Inc. builds customer relationship management technology that connects businesses with their clients globally. The company offers cloud-based tools for sales, service, marketing, and commerce, alongside specialized platforms like Agentforce for autonomous AI agents and Slack for real-time team communication. These applications help organizations manage customer data and automate workflows across multiple industries.

Looking Ahead After the Filing

Investors tracking Waverly Advisors will watch future SEC reports to see if the firm continues building its position. Salesforce is scheduled to release its next round of earnings on December 2, 2026. These disclosures help market participants track how institutional managers adjust their strategies over time.