Waverly Advisors 13F: Adds $32M to Amazon.com (AMZN) Stake

Waverly Advisors Expands Amazon Holdings

Waverly Advisors raised its investment in Amazon.com, Inc. (NasdaqGS: AMZN) during the period, adding 133,138 shares to its portfolio according to an official Form 13F filing submitted to the Securities and Exchange Commission. The purchase represents a 27.6% increase over the firm's prior holdings, lifting its total count from 481,844 to 614,982 shares. At the conclusion of the reporting timeframe, that block of stock carried an estimated market value of about $147.9 million. Because these quarterly filings look backward, the figures represent the portfolio snapshot on that past date and may not represent the firm's exact current position today.

Amazon Stock Trades Near Moving Averages

The shares changed hands near a spot price of $240.54 around the time of publication, sitting close to its 200-day moving average of $242.64 and slightly below its 50-day moving average of $257.52. The e-commerce and cloud provider trades well inside its 52-week boundaries, which span from a low of $196.00 up to a high of $287.20. With a forward P/E ratio of 24.37, the company continues to command attention across the consumer cyclical sector as market participants weigh its retail margins against cloud computing growth.

Recent Earnings Performance

Amazon posted robust annual revenue of $775.68 billion, accompanied by a revenue growth rate of 19.6% and a net profit margin of 17.44%. The internet retail bellwether generated an earnings per share figure of $12.43 alongside a return on equity of 30.56%. The next quarterly earnings report is scheduled to be released on October 29, 2026, giving market watchers a fresh look at financial results across its North American, International, and Amazon Web Services divisions.

Analysts Set New Price Targets

Wall Street firms updated their outlooks on the company through late summer and autumn. On October 12, 2026, Wells Fargo maintained an Overweight rating while adjusting its price target to $329.00 from $338.00. On the same date, Cantor Fitzgerald kept an Overweight rating with a target of $310.00. Shortly before that, Tigress Financial maintained a Buy rating on October 6, 2026, while lifting its target to $385.00 from $315.00. TD Cowen reiterated a Buy rating with a target of $350.00 on October 5, 2026, and Rosenblatt maintained a Buy rating on September 30, 2026, with a target raised to $360.00. Overall, the stock holds a consensus recommendation key of strong_buy from 58 analysts, with price targets stretching from a low of $230.00 up to a high of $405.00.

What Amazon Does

Amazon operates online and physical retail stores alongside its dominant cloud computing division, Amazon Web Services. The company sells consumer merchandise, media content, and electronic devices like Kindles and Fire tablets, while also running advertising programs and the Amazon Prime subscription network. Institutional portfolio adjustments like the one from Waverly Advisors illustrate how professional asset managers continue to position themselves around the retail and tech titan's evolving business segments.

Looking Ahead After the Filing

Institutional investors will monitor upcoming earnings disclosures and subsequent 13F filings to track how major wealth managers adjust their exposure. Because regulatory reports reflect historical positioning rather than real-time trades, observers typically pair these filings with fresh analyst targets and corporate earnings updates to gauge market sentiment.