Sustainable Growth Advisers 13F: Cuts AMZN Stake by $52M

Sustainable Growth Advisers has trimmed its investment in Amazon.com, Inc. (NasdaqGS: AMZN), lowering its stake by 209,301 shares during the period. According to a Form 13F filing with the SEC on October 15, 2026, the firm held 2,072,028 shares valued at about $516,245,777 at the close of the quarter. Because 13F reports look backward, these figures reflect past portfolio adjustments and may not match the fund's exact current holdings.

What Changed in Sustainable Growth Advisers's Amazon Position

The fund cut its Amazon holdings by 9.2% compared to the previous quarter, bringing its share count down from 2,281,329 to 2,072,028 shares. Even with the reduction, the position remains a notable multi-million-dollar holding for the firm within the consumer retail giant. Keep in mind that these filings only capture end-of-quarter snapshots rather than day-to-day trading activity.

Other Institutional Activity in Amazon.com

Other major institutional investors also adjusted their positions around the same time. Blackrock Inc. grew its holdings by 12,871,805 shares, ending with 748,403,539 shares worth about $187,100,884,750. Vanguard Capital Management LLC grew its holdings by 4,607,444 shares, ending with 635,764,130 shares worth about $158,941,032,500. State Street Corporation grew its holdings by 6,754,482 shares, ending with 397,186,958 shares worth about $99,296,739,500. FMR, LLC grew its holdings by 6,958,810 shares, ending with 365,660,364 shares worth about $91,415,091,000. Geode Capital Management, LLC reduced its holdings by 23,324 shares, ending with 233,211,684 shares worth about $58,302,921,000.

Amazon.com, Inc. Stock Down 1.7%

Amazon shares recently traded around $249.83 as of October 16, 2026. That puts the stock about 3.0% below its 50-day moving average of $257.52 and roughly 3.0% above its 200-day moving average of $242.64. The stock has traded between a 52-week low of $196.00 and a 52-week high of $287.20. The company commands a market capitalization near $2.75 trillion.

Recent Earnings

Amazon generated trailing-twelve-month revenue of $775,680,032,768 alongside trailing earnings of $12.43 per share. The company posted a net profit margin of 17.4% and a return on equity of 30.6%. Revenue grew at a year-over-year rate of 19.6%. The company's next earnings report is scheduled for October 29, 2026.

Insider Buying and Selling at Amazon.com, Inc.

Company insiders have also transacted in company shares in recent months. Officer Matthew S Garman sold 14,541 shares on August 21, 2026, for a total of $3,766,920. Officer David A. Zapolsky sold 15,430 shares on August 24, 2026, totaling $4,004,345. Officer Douglas J Herrington sold 1,000 shares at an average price of $254.77 for a total of $254,770 on September 1, 2026, followed by another sale of 1,000 shares on October 1, 2026, at an average price of $251.50 totaling $251,500.

Analysts Set New Price Targets

Wall Street analysts continue to monitor the retail and cloud giant closely. On September 30, 2026, Rosenblatt maintained its Buy rating with a $360.00 price target. On October 5, 2026, TD Cowen reiterated a Buy rating with a $350.00 price target. Tigress Financial maintained a Buy rating with a $385.00 price target on October 6, 2026. Wells Fargo maintained an Overweight rating with a $329.00 price target on October 12, 2026, while Cantor Fitzgerald maintained an Overweight rating with a $310.00 price target on the same day. Overall, the stock carries a consensus strong buy rating with a mean analyst price target of $331.46 across 58 opinions.

About Amazon.com

Amazon.com, Inc. operates retail websites, cloud computing platforms through Amazon Web Services, digital advertising networks, and subscription services across North America and international markets. The firm also designs and manufactures consumer electronics such as Kindle and Echo devices while producing entertainment media. Institutional investment shifts in major players like Sustainable Growth Advisers offer a window into how large asset managers rebalance exposure to dominant technology and retail platforms.

Bottom Line

Sustainable Growth Advisers trimmed its Amazon position during the quarter, reflecting routine portfolio management rather than immediate operational shifts. Investors should watch for the company's upcoming earnings release on October 29, 2026, for fresh insights into retail and cloud performance. Because 13F filings reflect historical allocations, these reports serve best as a backward-looking gauge of institutional sentiment.