Mission Wealth Management 13F: Cuts AMZN Stake by $37M
Mission Wealth Management cuts its Amazon position by nearly a quarter, disclosing the change in an SEC filing.
Reviewed by automated data checks against the source filing. How we make and check alerts
Mission Wealth Management sold 147,320 shares from its stake in Amazon.com, Inc. ($AMZN), a 24.87% decrease, according to a 13F filing with the SEC dated October 15, 2026. It reported 444,948 shares worth $110.86 million at the end of the quarter.
Since the filing, $AMZN is down 1.9% to date (from the $254.76 close on Oct 15, 2026).
Find the original: Mission Wealth Management 13F filings on SEC EDGAR
AMZN
Amazon.com, Inc.
Key Points
- Mission Wealth Management reduced its stake in Amazon.com, Inc. (NasdaqGS: AMZN) by 24.9% during the period, cutting 147,320 shares.
- The fund's remaining position stands at 444,948 shares with a reported value of $110,858,698, according to its latest Form 13F filing on October 15, 2026.
- Other large institutional investors adjusted their positions during recent reporting cycles, while company insiders and Wall Street analysts remained active.
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Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Amazon.com, Inc. alert may contain errors. Disclosures
Mission Wealth Management trimmed its investment in Amazon.com, Inc. (NasdaqGS: AMZN), lowering its exposure to the retail and cloud giant according to a Form 13F regulatory filing made public on October 15, 2026. Because 13F reports look backward at the end of a prior quarter, these numbers reflect portfolio choices from that period and may not represent the fund's exact current share count today.
What Changed in Mission Wealth Management's Amazon Position
The firm cut its Amazon stake by 147,320 shares, resulting in a 24.9% decrease from its previous holding of 592,268 shares. After the reduction, Mission Wealth Management held 444,948 shares. The reported value of the remaining stake stood at $110,858,698.
Other Institutional Activity in Amazon
While Mission Wealth stepped back, other major institutions adjusted their positions in the retail giant. Blackrock Inc. grew its holdings by 12,871,805 shares, ending with 748,403,539 shares worth about $187,100,884,750. Vanguard Capital Management LLC boosted its stake by 4,607,444 shares, reaching 635,764,130 shares valued at $158,941,032,500. State Street Corporation added 6,754,482 shares, bringing its total to 397,186,958 shares worth about $99,296,739,500. FMR, LLC lifted its holdings by 6,958,810 shares to finish with 365,660,364 shares valued at $91,415,091,000. Meanwhile, Geode Capital Management, LLC trimmed its position slightly by 23,324 shares, holding 233,211,684 shares worth $58,302,921,000.
Amazon.com, Inc. Stock Down 1.7%
Amazon shares recently traded around $249.83 as of October 16, 2026. The stock sits below its 50-day moving average of $257.52 and above its 200-day moving average of $242.64. Shares are down 13.0% from their 52-week high of $287.20 and up 27.5% from their 52-week low of $196.00. The mean analyst price target sits at $331.46, putting the recent price 24.6% below that average level.
Recent Earnings
Amazon posted trailing-twelve-month revenue of $775,680,032,768 alongside earnings of $12.43 per share. The company reported a net profit margin of 17.4% and a return on equity of 30.6%. Its revenue grew at a year-over-year rate of 19.6%. The company's next quarterly earnings report is scheduled for October 29, 2026.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
23 analysts raised price targets.
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EPS & revenue
EPS missed estimates by 3.6%. Revenue met estimates.
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Profit surprise
EBITDA beat by 31 percent. Operating income beat by 90 percent.
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Pre-earnings setup
Bar was high, analysts already very bullish.
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Analyst signal
23 target raises.
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Earnings quality
Gross margin up 1.3 points. Operating margin up 1.3 points. Positive free cash flow.
Earnings Call Summary
Amazon had a strong first quarter with $181.5 billion in revenue and record 13.1 percent operating margin. Cloud computing services grew 28 percent year over year, the fastest pace in 15 quarters, driven by artificial intelligence demand. The company is investing tens of billions in data centers and chips, expecting these upfront costs to deliver strong returns in future years as customers pay for the capacity.
Guidance Amazon expects second quarter sales between $194 billion and $199 billion, up from first quarter's $181.5 billion. Operating income should reach $20 billion to $24 billion as the company invests heavily in artificial intelligence and new satellites for the Amazon LEO business.
Slightly positive report. The quarter was acceptable, but the forward setup is not strong.
Dividend
Amazon does not pay a dividend to its shareholders, maintaining a dividend payout ratio of 0.0%.
Insider Buying and Selling at Amazon.com, Inc.
Company insiders executed several stock sales prior to the filing. Officer Matthew S Garman sold 14,541 shares for a total value of $3,766,920 on August 21, 2026. Officer David A. Zapolsky sold 15,430 shares valued at $4,004,345 on August 24, 2026. Officer Douglas J Herrington sold 1,000 shares at an average price of $254.77 for a total of $254,770 on September 1, 2026, and later sold another 1,000 shares at $251.50 for $251,500 on October 1, 2026.
Analysts Set New Price Targets
Wall Street firms updated their views on the stock ahead of the filing. On September 30, 2026, Rosenblatt maintained a Buy rating and raised its price target to $360.00 from $335.00. TD Cowen reiterated a Buy rating with a $350.00 price target on October 5, 2026. Tigress Financial maintained a Buy rating and raised its target to $385.00 from $315.00 on October 6, 2026. Wells Fargo maintained an Overweight rating on October 12, 2026, lowering its target slightly to $329.00 from $338.00. Cantor Fitzgerald also maintained an Overweight rating on October 12, 2026, adjusting its target to $310.00 from $320.00. Analysts hold a consensus Strong Buy rating on the company with 58 analyst opinions contributing to the outlook.
About Amazon.com
Amazon.com, Inc. operates retail websites and physical stores while offering advertising and subscription services in North America and internationally. The business runs through three key segments: North America, International, and Amazon Web Services, providing cloud infrastructure, digital media content, and consumer electronics.
Bottom Line
Investors tracking Mission Wealth Management's portfolio adjustments will look ahead to Amazon's upcoming earnings release on October 29, 2026, for further updates on the company's financial trajectory. Form 13F filings remain historical snapshots that capture portfolio adjustments made weeks prior to publication. Keep in mind that 13F filings are backward-looking: they show holdings as of the end of the reporting quarter and may not represent the fund's current position.
Related Filing Alerts
Source: Mission Wealth Management's 13F filing on $AMZN (Oct 15, 2026). 13F filings show holdings as of the end of the reporting quarter and may not reflect the fund's current position. Find the original filing: Mission Wealth Management 13F filings on SEC EDGAR. Written by software, not financial advice. How we make alerts