Mission Wealth Management 13F: Cuts GOOGL Stake by $26M

Mission Wealth Management trimmed its position in Alphabet Inc. (NasdaqGS: GOOGL) during the quarter, according to a Form 13F filing with the SEC on October 15, 2026. Institutional 13F filings are backward-looking and reflect holdings as of the end of the reported period, meaning they may not represent the investor's current spot holdings.

Inside Mission Wealth Management's Alphabet Trade

The fund cut its stake by 75,744 shares, resulting in a 28.8% decrease from the previous quarter. Mission Wealth Management ended the period with 187,048 shares of the tech giant. The remaining shares carried a reported value of $64,359,472 at the time of the filing.

Other Institutional Activity in Alphabet

Other major institutional investors adjusted their own stakes in Alphabet around the same time. Blackrock Inc. grew its holdings by 13,990,545 shares, ending with 460,972,803 shares worth about $157,002,725,285. Vanguard Capital Management LLC grew its holdings by 4,690,439 shares, ending with 382,951,664 shares worth about $130,429,505,839. FMR, LLC grew its holdings by 14,169,043 shares, ending with 250,714,005 shares worth about $85,390,682,044. State Street Corporation grew its holdings by 12,715,889 shares, ending with 238,977,259 shares worth about $81,393,263,767. Geode Capital Management, LLC reduced its holdings by 1,807,439 shares, ending with 150,078,198 shares worth about $51,115,132,907.

Alphabet Inc. Stock Down 2.1%

Alphabet shares recently traded around $340.43 as of October 16, 2026. The stock is sitting below its 50-day moving average of $344.92 and roughly equal to its 200-day moving average of $340.77. Shares have traded in a 52-week range between $244.15 and $408.61.

Recent Earnings

Alphabet reported trailing twelve-month revenue of $445,865,984,000 alongside trailing twelve-month earnings of $19.93 per share. The company posted a net profit margin of 54.8% and a return on equity of 48.7%. Alphabet's next quarterly earnings report is scheduled for release on October 28, 2026.

Dividend

Alphabet pays an annual dividend yielding 0.25%, backed by a payout ratio of 4.3%.

Insider Buying and Selling at Alphabet Inc.

Company insiders executed several transactions prior to the filing. Director Kavitark Ram Shriram sold 33,566 shares on July 18, 2025, at an average price of $185.76 for a total value of $6,235,220. The same insider sold another 26,000 shares on August 15, 2025, at $205.00 per share for a total of $5,330,000. Director John L Hennessy sold 600 shares on January 13, 2026, valued at $202,514, and sold another 600 shares on February 13, 2026, valued at $184,037.

Analysts Set New Price Targets

Wall Street firms have updated their outlooks on the stock ahead of upcoming results. On October 6, 2026, Wells Fargo maintained its Overweight rating while lifting its price target to $417.00 from $411.00. On October 8, 2026, Needham reiterated a Buy rating with a $450.00 price target. On October 12, 2026, Cantor Fitzgerald reiterated an Overweight rating with a $420.00 price target. On October 14, 2026, UBS maintained a Neutral rating, raising its target to $380.00 from $379.00. On October 15, 2026, JP Morgan maintained an Overweight rating and raised its price target to $425.00 from $420.00. Alphabet currently holds a consensus recommendation key of strong buy with a mean price target of $430.51 across 54 analyst opinions.

About Alphabet

Alphabet Inc. operates major digital platforms and internet services across global markets. Its primary units include Google Services, Google Cloud, and early-stage experimental ventures known as Other Bets. The Google Services segment encompasses core products such as Search, Android, Gmail, Maps, Photos, Play, and YouTube, alongside digital advertising infrastructure.

Bottom Line

Mission Wealth Management's reduction in shares offers a look at how one institutional portfolio managed its exposure during the period. Investors will get a clearer picture of the company's financial health when Alphabet reports its next earnings results on October 28, 2026.