Hbw Advisory Services 13F: Cuts Amazon.com (AMZN) Stake by $2M

Hbw Advisory Services trimmed its holdings in Amazon.com, Inc. (NasdaqGS: AMZN) during the reporting period, cutting its stake by 15.6% according to its latest Form 13F filing with the SEC. Please remember that 13F filings look backward and may not show the firm's current investments today.

What Changed in Hbw Advisory Services's Amazon.com, Inc. Position

Hbw Advisory Services reduced its position by selling 8,126 shares of Amazon. The firm held 52,234 shares previously and wrapped up the period with 44,108 shares. Those remaining shares had a reported market value of $10,989,401.

Other Institutional Activity in Amazon.com, Inc.

Other large money managers also adjusted their positions around the same reporting window. Blackrock Inc. grew its holdings by 12,871,805 shares, ending with 748,403,539 shares worth about $186,172,860,250 after a 1.8% increase. Vanguard Capital Management LLC lifted its stake by 4,607,444 shares, resulting in 635,764,130 shares valued at roughly $158,152,681,486 following a 0.7% boost. State Street Corporation added 6,754,482 shares for a 1.7% increase, bringing its total to 397,186,958 shares worth about $98,804,225,490. FMR, LLC raised its position by 6,958,810 shares, or 1.9%, to hold 365,660,364 shares valued at $90,961,670,140. Meanwhile, Geode Capital Management, LLC trimmed its stake by 23,324 shares, holding 233,211,684 shares worth approximately $58,013,737,230.

Amazon.com, Inc. Stock Down 1.7%

Amazon shares trade near $248.90, sitting comfortably above their 200-day moving average of $242.64. The stock has traded between a 52-week low of $196.00 and a high of $287.20 over the past year. With a market value around $2.75 trillion and a P/E ratio of 20.5, the retail and cloud computing giant remains one of the most heavily watched equities on the market.

Recent Earnings

Amazon reported solid underlying numbers with annual revenue reaching $775.68 billion, representing a 19.6% growth rate. The company posted earnings of $12.43 per share alongside a net margin of 17.4% and a return on equity of 30.6%. Investors are looking ahead to the next earnings release scheduled for October 29, 2026.

Insider Buying and Selling at Amazon.com, Inc.

Company insiders have been active on the open market in recent weeks. On October 1, 2026, officer Herrington Douglas J sold 1,000 shares at an average price of $251.50 for a total value of $251,500. Earlier on September 1, 2026, Herrington sold another 1,000 shares at $254.77, totaling $254,770. On August 24, 2026, Zapolsky David A. sold 15,430 shares valued at $4,004,345. On August 21, 2026, Garman Matthew S sold 14,541 shares for a total of $3,766,920.

Analysts Set New Price Targets

Wall Street firms have updated their outlooks on the stock recently. On October 12, 2026, Wells Fargo maintained its Overweight rating while lowering its price target to $329.00 from $338.00. On October 12, 2026, Cantor Fitzgerald maintained an Overweight rating and lowered its target from $320.00 to $310.00. On October 6, 2026, Tigress Financial maintained a Buy rating and raised its target to $385.00 from $315.00. On October 5, 2026, TD Cowen reiterated a Buy rating with a $350.00 price target. On September 30, 2026, Rosenblatt maintained a Buy rating while lifting its target to $360.00 from $335.00. The broader analyst consensus sits at a strong buy, backed by 58 analyst opinions and a mean price target of $331.46.

About Amazon.com, Inc.

Amazon operates massive online and physical retail storefronts, connecting consumers with a vast catalog of products while also selling advertising and subscription services. The company is divided into North American, International, and Amazon Web Services divisions, the latter of which powers cloud infrastructure for businesses around the globe. It also manufactures consumer electronics like Fire tablets and Kindle devices, alongside media creation operations.

Bottom Line

Hbw Advisory Services's cut represents a minor adjustment within a massive institutional shareholder base. Investors will keep a close eye on the company's upcoming earnings report on October 29, 2026, for fresh signals on retail demand and cloud computing growth. Keep in mind that 13F filings only capture past positions and do not reflect real-time trades.