Hbw Advisory Services 13F: Adds $2.4M to Alphabet (GOOG) Stake

Hbw Advisory Services lifted its stake in Alphabet Inc. (NasdaqGS: GOOG) during the recent reporting period, adding 6,949 shares to bring its total investment to 22,249 shares. According to its Form 13F filing with the Securities and Exchange Commission, the firm's holding grew by 45.4% and carried an estimated value of $7.58 million at the close of the period. Because 13F filings look backward at holdings from a prior quarter, this report may not reflect the advisory firm's current trading position today.

What Changed in Hbw Advisory Services's Alphabet Inc. Position

The adjustment expanded the firm's position from a prior count of 15,300 shares up to 22,249 shares. That net addition of 6,949 shares marked a 45.4% increase overall. Institutional reports filed with regulators provide a window into how smaller advisory shops position their portfolios alongside larger asset managers.

Other Institutional Activity in Alphabet Inc.

Other major institutional investors made notable adjustments to their Alphabet stakes during the same reporting period. Blackrock Inc. grew its holdings by 5,179,352 shares, ending with 369,922,502 shares worth about $124.53 billion after a 1.4% increase. Vanguard Capital Management LLC boosted its stake by 4,684,905 shares, closing the period with 306,936,860 shares valued at roughly $103.33 billion following a 1.6% rise. State Street Corporation lifted its position by 5,200,249 shares to hold 190,923,442 shares worth about $64.27 billion, representing a 2.8% change. JPMORGAN CHASE & CO increased its holdings by 18,019,925 shares, ending with 137,833,254 shares valued at roughly $46.40 billion after a 15.0% expansion. FMR, LLC grew its stake by 13,396,599 shares to total 121,958,993 shares worth about $41.06 billion following a 12.3% boost.

Alphabet Inc. Stock Down 2.0%

Alphabet shares traded around $336.42 on Friday. The company has a market capitalization of $4.22 trillion and a price-to-earnings ratio of 17.31, with a forward P/E ratio of 22.61. The stock's 52-week trading range spans from a low of $244.67 up to a high of $404.47.

Recent Earnings

Alphabet posted total annual revenue of $445.87 billion, reflecting a revenue growth rate of 24.2%. The internet services giant generated an earnings per share figure of $19.93, alongside a net profit margin of 54.77% and a return on equity of 48.68%. The company is scheduled to release its next quarterly financial results on October 28, 2026.

Dividend

Alphabet pays an annual dividend yielding 0.26% with a dividend payout ratio of 4.26%.

Insider Buying and Selling at Alphabet Inc.

Company insiders executed several stock sales during recent months. On August 28, 2026, Director Arnold Frances H Ph.D. sold 82 shares at an average price of $337.71 for a total value of $27,692. Earlier, on July 30, 2026, the same director sold 82 shares at $333.39 apiece, totaling $27,338. Additionally, Officer Saraci Marsida sold 449 shares on July 29, 2026, at an average price of $333.20, generating $149,607.

Analysts Set New Price Targets

Wall Street firms updated their views on the stock through October. On October 15, 2026, JP Morgan maintained its Overweight rating and set a $425.0 price target, up from $420.0. UBS maintained a Neutral rating on October 14, 2026, moving its price target to $380.0 from $379.0. TD Cowen maintained a Buy rating on October 8, 2026, lifting its target to $485.0 from $475.0. Consensus analyst opinion stands at a strong buy, backed by a mean price target of $420.79 across 14 analyst estimates.

About Alphabet Inc.

Alphabet Inc. operates internet search, advertising, cloud computing, and mobile software platforms globally. Its primary businesses include Google Services, Google Cloud, and various exploratory projects known as Other Bets. Institutional investments in the company reflect continued confidence in its core advertising and cloud segments as digital infrastructure spending evolves.

Bottom Line

Investors will look toward the upcoming earnings release on October 28, 2026, for updated financial metrics. Regulatory filings such as Form 13F provide historical insights into institutional positioning rather than real-time trading activity.