Frank, Rimerman Advisors 13F: New $1.4M Stake in Alibaba (BABA)

Frank, Rimerman Advisors disclosed a new position in Alibaba Group Holding Limited (NYSE: BABA) in a filing on October 16, 2026. The firm took 12,649 shares, valued around $1.36 million. This marks the first time the company has invested in Alibaba, as it previously held no shares in the company.

Other Institutional Activity in Alibaba

Several other big funds have also made moves with Alibaba shares recently. Primecap Management Company trimmed its stake by 110,458 shares, bringing its total to 18,611,306 shares valued at about $2.03 billion. UBS Group AG also reduced its holdings by 56,294 shares, ending with 10,565,232 shares worth roughly $1.15 billion. In contrast, Dodge & Cox Inc. slightly increased its position by 40,661 shares, now holding 9,957,970 shares valued at about $1.09 billion. Meanwhile, HSBC Holdings PLC gained 489,264 shares, bringing its total to 9,634,384 shares worth around $1.05 billion, and Morgan Stanley saw a significant increase of 1,274,988 shares, totaling 7,419,507 shares valued at approximately $809.5 million.

Alibaba Group Holding Limited Stock Down 1.8%

Alibaba shares currently trade at $109.19, which is about 40.2% below its 52-week high of $182.50. The stock is also below both its 50-day and 200-day moving averages by 5.4% and 15.6%, respectively. This positioning suggests that the stock has been struggling to maintain momentum.

Recent Earnings

In its most recent earnings report, Alibaba posted revenue of approximately $1.04 trillion over the trailing twelve months. The company reported an earnings per share (EPS) of $4.13, with a net margin of 7.0%. Alibaba's next earnings report is scheduled for November 24, 2026.

Insider Buying and Selling at Alibaba Group Holding Limited

Recent insider transactions at Alibaba include Chief Financial Officer Hong Xu, who bought 389,000 shares on June 25, 2026. Additionally, Chief People Officer Fang Jiang purchased 9,756 shares on the same date. Jiang Fan, the CEO of Business Group, also acquired 30,169 shares on June 25. Conversely, President Michael Evans sold 720,000 shares on June 29 at an average price of $94.95, with a total value of approximately $68.4 million.

Analysts Set New Price Targets

Analysts have maintained a generally positive outlook on Alibaba. On October 12, 2026, JP Morgan upheld its Overweight rating with a price target of $200, down from a previous target of $210. Barclays also maintained an Overweight rating with a target of $200, while Citigroup kept a Buy rating with a target of $193. The mean price target among analysts stands at $186.17, reflecting strong buy sentiment with 39 analyst opinions.

About Alibaba Group Holding Limited

Alibaba Group Holding Limited, headquartered in Hangzhou, China, offers technology and marketing services to help various businesses. Its operations cover segments like e-commerce and cloud computing, catering to both domestic and international markets. This new stake by Frank, Rimerman Advisors could signal renewed interest in technology stocks, especially in the face of recent market volatility.

Bottom Line

Investors should keep an eye on Alibaba's upcoming earnings report on November 24, 2026, and further institutional disclosures, as the recent filings reflect a complex sentiment among major players in the stock. Frank, Rimerman Advisors’ new buy adds to the evolving narrative surrounding Alibaba's market position and investor confidence. Keep in mind that 13F filings are backward-looking: they show holdings as of the end of the reporting quarter and may not represent the fund's current position.