Charles Schwab Trust 13F: New $539K Stake in DIS

In a filing on October 15, 2026, Charles Schwab Trust took a new position in The Walt Disney Company (NYSE: DIS), acquiring 5,136 shares valued at approximately $538,766. This marks the fund's first investment in Disney.

What Changed in Charles Schwab Trust's Position

Charles Schwab Trust opened a new position in Disney with this acquisition, holding 5,136 shares after the purchase. This position reflects an initial investment, indicating interest in the company’s future growth.

Other Institutional Activity in Disney

Several other institutional investors have also shown interest in Disney. Blackrock Inc. holds 136,882,993 shares, valued at about $15.1 billion, after increasing its holdings by 1,422,337 shares. Vanguard Capital Management LLC reduced its stake by 1,680,611 shares, ending with 113,429,755 shares worth around $12.5 billion. State Street Corporation has 83,495,399 shares valued at approximately $9.2 billion, while JPMorgan Chase & Co. holds 75,807,759 shares worth about $8.4 billion after a decrease of 1,084,176 shares. Geode Capital Management, LLC has 41,318,206 shares valued at about $4.6 billion after reducing its holdings by 270,325 shares.

The Walt Disney Company Stock Up 1.1%

Disney's stock recently traded at $110.15 as of October 16, 2026. This level is above its 50-day moving average of $105.99 and its 200-day moving average of $103.61, showing some positive momentum. However, the stock is about 5.9% below its 52-week high of $117.09 and approximately 12.9% under the consensus price target of $126.49.

Recent Earnings

Disney has shown a year-over-year revenue growth of 6.8%, with trailing twelve-month revenue of approximately $98.9 billion and an earnings per share (EPS) of $4.85. The next earnings report is scheduled for November 17, 2026, which investors are keen to watch for further insights into the company's performance.

Insider Buying and Selling at The Walt Disney Company

Insider trading activity has also been noted at Disney. On June 15, 2026, Paul Roeder, the Sr EVP and Chief Communication Officer, bought 1,533 shares, while Brent Woodford, the EVP of Control, Fin Plan & Tax, purchased 2,215 shares on the same day. Sonia Coleman, the Sr. EVP & Chief People Officer, also made a purchase of 1,720 shares on June 22, 2026. These transactions reflect a level of confidence from Disney's leadership in the company’s future.

Analysts Set New Price Targets

Recently, several analysts have reiterated positive ratings on Disney. On August 6, 2026, Wells Fargo maintained an overweight rating with a price target of $132, and Argus Research reiterated a buy rating with a target of $134. Guggenheim confirmed a buy rating with a target of $120 on September 28, while Raymond James maintained an outperform rating with a target of $119 on October 5. Needham reiterated a buy rating with a target of $125 on October 9.

About The Walt Disney Company

The Walt Disney Company operates as a global entertainment firm, engaging in various segments including entertainment, sports, and experiences. It serves markets in the Americas, Europe, and Asia Pacific. Disney is known for its diverse portfolio, including theme parks, media networks, and film production.

Bottom Line

Charles Schwab Trust's new position in Disney indicates institutional interest as the company approaches its next earnings report on November 17, 2026. Keep an eye on future filings and performance updates as Disney continues to navigate the entertainment landscape. Keep in mind that 13F filings are backward-looking: they show holdings as of the end of the reporting quarter and may not represent the fund's current position.