Citizens Rates ROKU buy, $175 Price Target
Citizens continues to back Roku, Inc. with a buy rating and a price target of $175, a 26.75% upside from the current price.
Reviewed by automated data checks against the source data. How we make and check alerts
Citizens rated Roku, Inc. ($ROKU) "buy" with a $175 price target on June 15, 2026.
Since the rating, $ROKU is down 4.0% after 1 week, up 1.7% after 1 month and up 9.7% to date (from the $140.90 close on Jun 15, 2026).
ROKU
Roku, Inc.
Key Points
- On June 15, 2026, Citizens reiterated its buy rating on Roku, Inc. (NasdaqGS: ROKU) and set a price target of $175.
- Citizens's $175 price target implies 26.75% upside from Roku, Inc.'s ($ROKU) current $138.07 share price.
- Currently trading at $138.07, Roku's stock is well below its 52-week high of $159.89, suggesting potential for growth.
- The consensus among 20 analysts is a hold recommendation with a mean price target of $162.33.
Get $ROKU trade alerts by text
We text you when insiders, Congress or big funds trade $ROKU. Free.
Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Roku, Inc. alert may contain errors. Disclosures
Citizens Stands Firm on Roku's Potential
On June 15, 2026, Citizens reiterated its buy rating on Roku, Inc. (NasdaqGS: ROKU) and set a price target of $175. This reflects the firm's confidence in Roku's growth prospects in the competitive streaming market. The stock is currently trading at $138.07, which is significantly lower than its 52-week high of $159.89.
Comparing Ratings Across Wall Street
Citizens' current rating comes amid a mixed landscape of analyst opinions on Roku. On September 24, 2026, Wedbush reiterated a Neutral rating with a target of $155. Just a month earlier, on August 14, 2026, Wells Fargo downgraded Roku to Equal-Weight, lowering its target to $165 from $167. Meanwhile, Rosenblatt maintained its Buy rating on August 10, 2026, with a price target of $160.
Analysts Set New Price Targets
In addition to Citizens, multiple firms have recently provided insights on Roku. UBS maintained its Neutral rating on August 7, 2026, raising its target to $172 from $126. Guggenheim also downgraded Roku to Neutral on the same day, increasing its target to $160 from $145. Citigroup kept its Neutral stance on July 17, 2026, with a target of $157, up from $120.
Roku's Market Position
With a market cap of about $22.97 billion, Roku operates a popular streaming platform that allows users to access a variety of content, including TV shows, movies, and sports. The company also sells streaming devices and smart home products. Roku's stock performance has been volatile, recently trading below its 200-day moving average of $124.96, which may present an opportunity for investors looking for value.
Upcoming Earnings
Roku is set to report its next earnings on November 5, 2026. This will be a key moment for investors as they assess the company's performance and outlook in the streaming sector.
What to Watch
As Citizens maintains its bullish stance on Roku, investors should keep an eye on the upcoming earnings report and any further analyst ratings. The 13F filings reflect past holdings and may not capture current market conditions, so it's essential to stay updated on future developments.
$ROKU price target
Roku, Inc. daily closes and this analyst's $175 target. Not advice.
Related Filing Alerts
Source: Citizens's rating change on $ROKU (Jun 15, 2026). Written by software, not financial advice. How we make alerts