Citigroup Raises The Procter & Gamble (PG) Price Target to $180

Citigroup has reiterated its Buy rating on Procter & Gamble (PG), increasing its price target from $170 to $180 on October 14, 2026. This adjustment reflects the firm's ongoing confidence in the company's performance.

Procter & Gamble's shares are recently trading at $159.70, which is about 11.3% below Citigroup's new target price. This suggests that analysts see potential for growth in the stock, despite its current position.

Other Institutional Activity in Procter & Gamble

Several other institutional investors also hold significant positions in Procter & Gamble. Blackrock Inc. has 190,003,442 shares valued at approximately $30.3 billion, having increased its stake by 2,973,772 shares. Vanguard Capital Management LLC owns 152,109,741 shares worth about $24.2 billion, adding 1,057,367 shares recently. State Street Corporation holds 102,216,308 shares valued at roughly $16.3 billion after a gain of 961,917 shares. Additionally, Geode Capital Management, LLC has 66,458,472 shares worth about $10.6 billion, increasing its holdings by 2,054,487 shares.

The Procter & Gamble Company Stock Up 1.7%

Procter & Gamble's shares are currently trading around $159.70, which is near the lower end of its recent trading range. The stock's performance is particularly notable as it sits below Citigroup's revised price target of $180, indicating a potential upside if the company meets growth expectations.

Recent Earnings

For the trailing twelve months, Procter & Gamble reported revenue of approximately $87.0 billion with an earnings per share (EPS) of $6.62. The company has shown a revenue growth of 1.5% year over year, and a strong return on equity of 30.3% highlights its efficient use of capital. The next earnings report is scheduled for October 22, 2026, which may provide further insights into the company's performance.

Insider Buying and Selling at The Procter & Gamble Company

On October 5, 2026, several insiders sold shares of Procter & Gamble. Officer Paul Gama sold 2,225 shares at an average price of $145.34 for a total value of about $323,382. Officer Susan Street Whaley sold 2,369 shares for about $344,310, and Chief Financial Officer Andre Schulten sold 3,914 shares totaling around $568,861. These transactions occurred before Citigroup's latest rating announcement.

Analysts Set New Price Targets

On October 14, 2026, Citigroup maintained its Buy rating for Procter & Gamble with a new price target of $180. Earlier, Evercore ISI Group upgraded the stock to Outperform with a target of $166 on October 6. Meanwhile, TD Cowen reiterated a Hold rating with a target of $150 on September 30. The consensus among analysts suggests a positive outlook for Procter & Gamble, with several firms recognizing its potential.

About Procter & Gamble

Procter & Gamble is a leading consumer goods company that provides a wide range of branded products in categories such as beauty, grooming, health care, and home care. With a strong global presence and a focus on innovation, the company continues to adapt to changing consumer preferences and market conditions.

Bottom Line

Investors will be watching Procter & Gamble closely as it approaches its next earnings date on October 22, 2026. Citigroup's reaffirmation of a Buy rating and increased price target may signal continued confidence in the company's growth potential. Further updates from analysts and institutional investors will provide additional context for the stock's performance.