Citigroup Raises Hasbro (HAS) Price Target to $117

Citigroup has reaffirmed its Buy rating on Hasbro, raising the price target to $117, a 18.39% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:29 PM EDT

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Citigroup raised its price target on Hasbro, Inc. ($HAS) to $117 from $107 on October 13, 2026, and rates the stock "Buy".

Since the rating, $HAS is up 2.9% to date (from the $95.94 close on Oct 13, 2026).

HAS Hasbro, Inc.

$98.76 +21.75% year to date

Daily close · Oct 16, 2026

Key Points

On October 13, 2026, Citigroup reiterated its Buy rating on Hasbro, Inc. with a new price target of $117, up from $107.
Citigroup's $117 price target implies 18.39% upside from Hasbro, Inc.'s ($HAS) current $98.83 share price.
Shares of Hasbro, Inc. recently traded at $98.83, which is 15.5% below the new target price.
Hasbro reported a revenue of about $4.97 billion and an EPS of $5.62 for the trailing twelve months.

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Citigroup has reiterated its Buy rating on Hasbro, Inc. (NASDAQ: HAS) on October 13, 2026, raising its price target to $117 from $107. This reflects the firm's confidence in Hasbro's performance amid recent business developments.

Analyst rating track record

Citigroup vs. the S&P 500

YTD return -4.46% hypothetical

All-time return -4.46% S&P 500 +1.14%

vs. S&P 500 -5.60% behind the index

Hypothetical returns from Citigroup's disclosed trades, not real profit or advice. How we model this.

Citigroup's Call on Hasbro

Citigroup maintained its Buy rating on Hasbro, increasing the price target to $117. This is a notable adjustment, as the previous target was $107. The firm's updated target indicates a positive outlook for Hasbro, even as shares were recently trading at $98.83, which is 15.5% below the target.

Other Institutional Activity in Hasbro

Several institutional investors have also shown interest in Hasbro. Blackrock Inc. grew its holdings by 1,389,252 shares, ending with about 26.7 million shares worth approximately $2.64 billion. Vanguard Capital Management LLC added 103,312 shares, bringing its total to about 9 million shares valued at around $889.8 million. Vanguard Portfolio Management LLC increased its stake by 68,897 shares, totaling about 7.1 million shares worth roughly $701.1 million. State Street Corporation added 214,539 shares, with a total of about 5.97 million shares valued at approximately $589.2 million. Geode Capital Management, LLC also increased its position by 161,177 shares, totaling about 4.18 million shares worth around $412.9 million.

Hasbro, Inc. Stock Up 12.9%

Hasbro shares are currently trading at $98.83, which is below Citigroup's new price target of $117. This position suggests potential upside if the company can meet or exceed expectations in upcoming quarters. The stock's performance will be closely watched as it approaches its next earnings report on October 22, 2026.

12-month forecast

$HAS price target

Hasbro, Inc. daily closes and this analyst's $117 target. Not advice.

Recent Earnings

Hasbro reported trailing twelve-month revenue of approximately $4.97 billion and an EPS of $5.62. The company has shown a revenue growth of 16.2% year-over-year, with a net margin of 16.0% and a return on equity of 159.6%. These figures highlight Hasbro's strong financial performance leading into the next earnings call.

Dividend

Hasbro pays an annual dividend of $2.80 per share, with a payout ratio of 49.8%. This dividend yield is attractive to income-focused investors.

Insider Buying and Selling at Hasbro, Inc.

Insider trading activity at Hasbro includes several sales. Director Elizabeth Hamren sold 2,964 shares, valued at approximately $272,784, on August 7, 2026. Officer John Hight sold 11,229 shares at an average price of $96.29, totaling about $1.08 million on August 17, 2026, and another 11,593 shares at $94.63, valued at approximately $1.1 million on August 19, 2026. Officer Holly Barbacovi sold 5,057 shares at $94.20, worth about $476,369, on August 31, 2026.

Analysts Set New Price Targets

On October 13, 2026, Citigroup reiterated its Buy rating on Hasbro, raising its price target from $107 to $117. Earlier, on July 22, 2026, JP Morgan maintained an Overweight rating with a target of $111, while DA Davidson kept a Neutral rating with a target of $95. Argus Research maintained a Buy rating with a target of $105, and Wells Fargo held an Equal-Weight rating with a target of $90.

About Hasbro

Hasbro, Inc. is a toy and game company based in Pawtucket, Rhode Island. It operates in various markets including the U.S., Europe, and Asia. The company's diverse portfolio includes popular brands such as Monopoly and Transformers, making it a key player in the consumer cyclical sector.

Bottom Line

Investors will be watching Hasbro closely as it approaches its next earnings report on October 22, 2026. With Citigroup's new price target and strong financial performance, the stock could attract further attention in the coming weeks.