BTIG Rates J.Jill (JILL) buy, $18 Price Target

BTIG maintains its positive outlook on J.Jill with an $18 price target, a 21.62% upside from the current price.

By EarningsIQ Research Desk · Published Jun 13, 2026, 2:07 AM EDT · Updated Jun 16, 2026, 8:01 AM EDT

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BTIG rated J.Jill, Inc. ($JILL) "buy" with a $18 price target on June 10, 2026.

Since the rating, $JILL is up 6.7% after 1 week, up 20.7% after 1 month and up 82.4% to date (from the $13.45 close on Jun 10, 2026).

JILL J.Jill, Inc.

$24.53 +81.03% year to date

Daily close · Oct 16, 2026

Key Points

BTIG analyst Janine Stichter reiterated a 'buy' rating on J.Jill, Inc. with a price target of $18 on June 10, 2026.
BTIG's $18 price target implies 21.62% upside from J.Jill, Inc.'s ($JILL) current $14.80 share price.
J.Jill shares traded at $14.71, with a market cap of about $221.1 million and a forward P/E ratio of 6.04.
Other analysts like Telsey Advisory Group and TD Cowen have maintained 'hold' ratings with targets around $14 to $16.

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BTIG analyst Janine Stichter has reiterated a 'buy' rating for J.Jill, Inc. (NYSE: JILL), setting a price target of $18. This update came on June 10, 2026, as the company's stock traded at around $14.71.

Other Institutional Activity in J.Jill

Several institutional investors have made moves in J.Jill recently. Royce & Associates LP increased its holdings by 179,529 shares, bringing its total to 1,483,022 shares worth approximately $16.99 million. Meanwhile, Paradigm Capital Management Inc/NY held steady with 914,300 shares valued at about $10.48 million. BlackRock, Inc. made a slight reduction of 6,578 shares, ending with 467,188 shares valued at $5.35 million. Pacific Ridge Capital Partners, LLC notably increased its position by 174,897 shares, now holding 357,366 shares valued at $4.10 million.

J.Jill, Inc. Stock Down 38.2%

Shares of J.Jill, Inc. recently traded at $14.71. The company has a market capitalization of approximately $221.1 million. Its P/E ratio stands at 10.8, with a forward P/E of 6.04. The stock's beta is 0.904, indicating relatively low volatility. Over the past year, J.Jill's stock has ranged from a low of $10.41 to a high of $18.80, with a 50-day moving average of $12.61 and a 200-day moving average of $15.04.

12-month forecast

$JILL price target

J.Jill, Inc. daily closes and this analyst's $18 target. Not advice.

Recent Earnings

J.Jill reported revenue of $587.35 million, reflecting a slight decline of 6%. The company's earnings per share (EPS) is $1.37, with a net margin of 3.56% and a return on equity (ROE) of 17.68%. The next earnings report is expected on June 10, 2026.

Dividend

J.Jill pays an annual dividend rate of $0.34, yielding 2.3%. The dividend payout ratio is 24.09%.

Insider Buying and Selling at J.Jill, Inc.

Recent insider transactions at J.Jill include CEO Mary Ellen Coyne selling 26,764 shares at an average price of $12.74 on May 1, 2026. Meanwhile, several insiders, including EVP, CFO & COO Mark Webb, made small purchases on April 28, 2026.

Analysts Set New Price Targets

On June 10, 2026, BTIG reiterated its 'buy' rating for J.Jill with an $18 price target. Telsey Advisory Group and TD Cowen both maintained 'hold' ratings, setting their price targets at $14. The consensus among analysts is a 'buy', with a mean target price of $15.50 based on four analyst opinions.

About J.Jill, Inc.

J.Jill, Inc. is an omnichannel retailer specializing in women's apparel, shoes, and accessories. The company operates under the J.Jill brand and its sub-brands Pure Jill, Wearever, and Fit. With headquarters in Quincy, Massachusetts, J.Jill runs its business through retail stores, a catalog, and an ecommerce platform. It was founded in 1959 and is led by CEO Mary Ellen Coyne.

Bottom Line

BTIG's reaffirmation of its 'buy' rating on J.Jill underscores ongoing analyst confidence in the stock's potential. With a forward P/E ratio of 6.04, the stock appears to offer value relative to its earnings prospects. Institutional activity shows varied interest, while insiders have been active in recent months. As always, these insights reflect past data and may not indicate future performance.