Bernstein Rates Celsius (CELH) buy, $44 Price Target

Bernstein analyst Cristian Rios reiterated a buy rating on Celsius Holdings, Inc. (CELH: NasdaqCM) on June 12, 2026. The firm maintained its price target of $44.00, suggesting the stock has significant room to run from its current levels. This reaffirmation comes as the beverage company continues to expand its footprint in the functional energy drink market.

The Gap Between Price and Target

The reiteration by Bernstein highlights a substantial difference between where Celsius shares trade today and where the firm believes they should be valued. With the stock priced at $30.01 on Saturday, the $44.00 target implies the stock could climb nearly 50% if it reaches the analyst's projection. This call is part of a broader set of professional opinions on the stock, which has seen its share of volatility over the past year. While Bernstein is bullish, other firms have adjusted their views recently. For instance, TD Cowen maintained its buy rating on October 13, 2026, but lowered its target to $35.00 from $41.00. Earlier in August, JP Morgan kept its overweight rating with a $52.00 target, down from a previous $56.00.

Stock Performance Context

Celsius shares have experienced a wide range over the last 52 weeks, hitting a high of $66.00 and a low of $23.56. At its current price of $30.01, the stock is trading just above its 50-day moving average of $29.18, which is a common measure of short-term price trends. However, it remains under its 200-day moving average of $35.70, a level often used to gauge long-term health. The company's current price-to-earnings (P/E) ratio is high at 122.4, but the forward P/E—which looks at estimated future earnings—is much lower at 16.5, indicating that the market expects profits to rise.

Recent Earnings and Growth

In its most recent financial reporting, Celsius showed a revenue growth rate of 10.6%, bringing its total revenue to approximately $3.05 billion. The company maintains a net margin of 4.2% and a return on equity of 5.1%. These numbers reflect a company that is profitable while still reinvesting heavily in its growth. Investors are waiting for the next financial update, with the next earnings report expected on November 9, 2026.

Mixed Analyst Sentiment

While Bernstein remains a supporter, the analyst community has shown mixed feelings lately. On August 8, 2026, Maxim Group downgraded the stock from its previous rating to a hold. Shortly before that, on August 7, 2026, several major firms lowered their price targets while keeping positive ratings. Citigroup lowered its target to $40.00 from $50.00, and UBS moved its target to $44.00 from $50.00. Despite these downward adjustments in price targets, the consensus remains a buy, with an average target across 21 analysts sitting at $41.62.

About Celsius Holdings

Based in Boca Raton, Florida, Celsius Holdings makes and sells functional energy drinks and hydration powders. Unlike traditional sugary sodas, the company markets its products as fitness-focused beverages that help burn calories and provide energy through amino acids and electrolytes. It sells through a wide variety of channels, from grocery stores and gyms to e-commerce platforms like Amazon. The company has grown from a niche brand into a major competitor in the global beverage industry, using partnerships with distributors to reach a wide audience.

What to Watch

Investors should keep an eye on the upcoming November earnings date to see if the company's sales growth matches the high expectations set by bullish analysts. While price targets provide a glimpse into what professionals think a stock is worth, they are opinions based on current data and can change as market conditions or company performance shifts. Further filings and analyst updates in the coming months will help clarify if Celsius can close the gap toward that $44.00 target.