Barclays Rates Zebra Technologies (ZBRA) buy, $346 Price Target

Barclays maintains its Buy rating on ZBRA, aiming for a $346 price target, a 39.64% upside from the current price.

By EarningsIQ Research Desk · Published Jun 23, 2026, 8:01 AM EDT · Updated Jun 25, 2026, 3:01 PM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

Barclays rated Zebra Technologies Corporation ($ZBRA) "buy" with a $346 price target on June 23, 2026.

Since the rating, $ZBRA is up 10.7% after 1 week, up 8.1% after 1 month and up 55.2% to date (from the $237.72 close on Jun 23, 2026).

ZBRA Zebra Technologies Corporation

$369.01 +48.61% year to date

Daily close · Oct 16, 2026

Key Points

Barclays reiterated its Buy rating on ZBRA with a $346 price target on June 23, 2026.
Barclays's $346 price target implies 39.64% upside from Zebra Technologies Corporation's ($ZBRA) current $247.78 share price.
ZBRA shares traded at $245.69 on Tuesday, with BlackRock holding 4,202,972 shares worth about $878.8 million.
Insider activity includes several buys by executives in May, while analysts maintain varied ratings.

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Barclays has reiterated its Buy rating on ZBRA with a price target of $346. Analyst Guy Hardwick confirmed this rating on June 23, 2026, reflecting continued confidence in the company's potential.

Analyst rating track record

Barclays vs. the S&P 500

YTD return +22.18% hypothetical

All-time return +39.32% S&P 500 +40.89%

vs. S&P 500 -1.57% behind the index

Hypothetical returns from Barclays's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in ZBRA

BlackRock, Inc. grew its holdings in ZBRA by 286,455 shares, ending with 4,202,972 shares valued at approximately $878.8 million. Vanguard Capital Management LLC and Vanguard Portfolio Management LLC both opened new positions, holding 3,201,005 and 2,802,915 shares, respectively, with respective values of about $669.3 million and $586.0 million. State Street Corp reduced its stake by 105,932 shares, now holding 2,157,682 shares worth around $451.1 million. Nordea Investment Management AB increased its position by 143,323 shares, totaling 2,017,529 shares valued at approximately $413.5 million.

Zebra Technologies Corporation Stock Down 28.5%

Shares of ZBRA traded at $245.69 on Tuesday. The stock has seen varied institutional interest, with significant investments from major funds like BlackRock and Vanguard. ZBRA's market performance is closely watched, particularly following Barclays' reaffirmation of its Buy rating and optimistic price target.

12-month forecast

$ZBRA price target

Zebra Technologies Corporation daily closes and this analyst's $346 target. Not advice.

Insider Buying and Selling at Zebra Technologies Corporation

Recent insider activity at ZBRA includes several purchases on May 19, 2026. Kenneth Bradley Miller, Anders Gustafsson, Mary McDowell, Satish Dhanasekaran, and Janice Roberts each bought 951 shares at an average price of $247.15. In contrast, Melissa Luff Loizides, the Chief People Officer, sold 500 shares on May 26, 2026, at $253.95.

Analysts Set New Price Targets

On June 23, 2026, Barclays maintained its Buy rating on ZBRA with a $346 price target. Previously, BNP Paribas also maintained a Buy rating with a $370 target on May 14, 2026. Citigroup and Truist Securities held their Hold ratings, setting targets at $284 and $267, respectively, on May 13, 2026. Meanwhile, Keybanc upgraded the stock to a Buy with a $305 target on May 13, 2026.

Bottom Line

Barclays' reaffirmation of its Buy rating on ZBRA with a $346 target underscores ongoing confidence in the company. Investors track such analyst ratings closely, though it's important to remember these are backward-looking insights. Institutional and insider activities also provide valuable context for ZBRA's market position.