Baird Rates NIKE (NKE) buy, $70 Price Target

Baird reiterates a buy rating on NIKE, Inc. with a new target price of $70, reflecting confidence in the company's future performance, a 70.52% upside from the current price.

By EarningsIQ Research Desk · Published Jul 1, 2026, 1:00 PM EDT · Updated Jul 1, 2026, 3:01 PM EDT

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Baird rated NIKE, Inc. ($NKE) "buy" with a $70 price target on July 1, 2026.

Since the rating, $NKE is down 0.4% after 1 week, down 3.1% after 1 month and down 12.9% to date (from the $42.61 close on Jul 1, 2026).

NKE NIKE, Inc.

$37.13 -39.77% year to date

Daily close · Oct 16, 2026

Key Points

Baird reiterated its buy rating on NIKE, Inc. on July 1, 2026, setting a price target of $70, up from previous estimates.
Baird's $70 price target implies 70.52% upside from NIKE, Inc.'s ($NKE) current $41.05 share price.
The stock closed at $41.05 on the day of the announcement, significantly below the new target price.
Currently, analysts have a consensus recommendation of hold on NIKE, Inc., with a mean target price of $37.67.

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Baird Maintains Buy Rating on NIKE

On July 1, 2026, Baird reiterated its buy rating on NIKE, Inc. (NYSE: NKE) and set a new price target of $70. This is an increase from prior estimates, reflecting the firm's ongoing confidence in the company's growth potential.

Baird's new target represents a significant upside from the stock's closing price of $41.05 on the day of the announcement. This target suggests that Baird sees potential for the stock to nearly double, which could be appealing for investors looking for growth opportunities.

Analyst rating track record

Baird vs. the S&P 500

YTD return +13.98% hypothetical

All-time return +19.72% S&P 500 +29.87%

vs. S&P 500 -10.15% behind the index

Hypothetical returns from Baird's disclosed trades, not real profit or advice. How we model this.

Analysts Set New Price Targets

Currently, analysts have mixed opinions on NIKE, Inc. On October 2, 2026, several firms adjusted their ratings and targets. For instance, Freedom Broker upgraded its rating to buy with a target of $51.00, while Barclays maintained an overweight rating but lowered its target to $37.00. Overall, the consensus recommendation remains a hold, with a mean target price of $37.67 from 36 analysts.

What NIKE, Inc. Does

NIKE, Inc. designs and sells athletic footwear, apparel, and equipment for a broad range of sports. Its strong brand presence and innovative products make it a leader in the consumer cyclical sector. Baird's renewed confidence in NIKE's growth trajectory is significant as the company navigates a competitive market.

What's Ahead for NIKE, Inc.

Investors will be watching NIKE's performance closely, especially with its next earnings report scheduled for December 17, 2026. As always, remember that Baird's reiteration reflects its view as of the reporting date, and market conditions may change.

12-month forecast

$NKE price target

NIKE, Inc. daily closes and this analyst's $70 target. Not advice.

More on this

Source: Baird's rating change on $NKE (Jul 1, 2026). Written by software, not financial advice. How we make alerts