Baird Rates ZION hold, $68 Price Target

Baird analyst David George lowered Zions Bancorporation's rating to 'hold' with a $68 price target, a 0.44% downside from the current price.

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Baird rated Zions Bancorporation, National Association ($ZION) "hold" with a $68 price target on June 23, 2026.

Since the rating, $ZION is up 1.0% after 1 week, up 1.0% after 1 month and down 6.8% to date (from the $68.03 close on Jun 23, 2026).

ZION Zions Bancorporation, National Association
$63.37 +9.28% year to date
Daily close · Oct 16, 2026

Key Points

  • Baird downgraded Zions Bancorporation to 'hold' with a $68 target on June 23, 2026.
  • Baird's $68 price target implies 0.44% downside from Zions Bancorporation, National Association's ($ZION) current $68.30 share price.
  • Zions Bancorporation shares traded around $67.12 on NasdaqGS with a market cap of $9.87 billion.
  • Analyst consensus is 'buy' with an average target of $69.24 from 21 opinions.

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On June 23, 2026, Baird analyst David George lowered his rating on Zions Bancorporation, National Association (NasdaqGS:ZION) to 'hold' and set a price target of $68. The stock traded near $67.12 on Tuesday.

Analyst rating track record

Baird vs. the S&P 500

YTD return +6.35% hypothetical
All-time return +11.71% S&P 500 +29.25%
vs. S&P 500 -17.54% behind the index

Hypothetical returns from Baird's disclosed trades, not real profit or advice. How we model this.

Zions Bancorporation, National Association Stock Up 4.7%

Shares of NasdaqGS:ZION traded around $67.12 on Tuesday. Zions Bancorporation, a regional bank based in Salt Lake City, UT, has a market cap of approximately $9.87 billion. It holds a P/E ratio of 10.42 and a forward P/E of 9.99, with a beta of 0.81. Over the past year, the stock has ranged from a low of $46.19 to a high of $67.99. Its 50-day moving average is $62.65, while the 200-day moving average stands at $58.28.

12-month forecast

$ZION price target

Zions Bancorporation, National Association daily closes and this analyst's $68 target. Not advice.

Recent Earnings

Zions Bancorporation reported revenue of $3.39 billion, with a revenue growth rate of 10.2%. The company posted an EPS of $6.44, a net margin of 28.36%, and a return on equity of 14.12%. The next earnings release is scheduled for July 20, 2026.

Dividend

The company pays an annual dividend of $1.80 per share, yielding 2.72% with a payout ratio of 27.64%.

Insider Buying and Selling at Zions Bancorporation, National Association

On June 2, 2026, Ryan Daniel Joseph acquired 1,921 shares at an average price of $62.02. Meanwhile, Nathan Callister, Executive Vice President, sold 922 shares at the same price. Earlier in May, Jennifer Anne Smith, Executive Vice President, sold 4,209 shares at $62.50.

Analysts Set New Price Targets

Baird downgraded Zions Bancorporation to a 'hold' rating on June 23, 2026, with a $68 price target. On June 15, 2026, Stephens & Co. reinstated a 'buy' rating with a $79 target. The consensus recommendation is 'buy', with an average target price of $69.24 based on 21 analyst opinions.

About Zions Bancorporation

Zions Bancorporation, National Association, is a regional bank providing various financial services in states like Arizona, California, and Utah. Headquartered in Salt Lake City, UT, and led by CEO Mr. Harris Henry Simmons, the company employs about 9,090 people. It operates through several banking segments offering commercial, retail, and wealth management services.

Bottom Line

Baird's recent downgrade of Zions Bancorporation to 'hold' reflects a cautious stance, with a price target close to current trading levels. Investors track such analyst updates to gauge market sentiment, though it's worth remembering that these ratings can change. The consensus remains optimistic with a general 'buy' recommendation.

Source: Baird's rating change on $ZION (Jun 23, 2026). Written by software, not financial advice. How we make alerts

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