B. Riley Securities Rates Service Properties Trust (SVC) buy

B. Riley Securities maintains its buy rating on SVC with a $2.5 target price, a 54.32% upside from the current price.

By EarningsIQ Research Desk · Published Jun 17, 2026, 2:01 PM EDT · Updated Jun 18, 2026, 2:00 AM EDT

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B. Riley Securities rated Service Properties Trust ($SVC) "buy" with a $2.50 price target on June 17, 2026.

Since the rating, $SVC is up 10.1% after 1 week, up 7.5% after 1 month and down 22.6% to date (from the $7.95 close on Jun 17, 2026).

SVC Service Properties Trust

$6.15 -34.15% year to date

Daily close · Oct 16, 2026

Key Points

B. Riley Securities reiterated its buy rating on SVC with a target price of $2.5 on June 17, 2026.
B. Riley Securities's $2.50 price target implies 54.32% upside from Service Properties Trust's ($SVC) current $1.62 share price.
SVC shares are currently trading at $1.62, with significant institutional activity from major funds like BlackRock and Vanguard.
Insider activity includes notable sales by Laurie Burns and William Lamkin, while CFO Brian Donley made purchases.

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B. Riley Securities has reiterated its buy rating on SVC, setting a price target of $2.5. Analyst John Massocca confirmed the rating on June 17, 2026, continuing the firm's positive outlook on the stock.

Other Institutional Activity in SVC

Institutional investors have been active in SVC. Yorkville Advisors Global, LP significantly increased its stake by 20,833,333 shares, bringing its total holdings to 20,833,333 shares valued at approximately $28.3 million. BlackRock, Inc. also added 1,048,592 shares, now holding 14,946,892 shares worth about $20.3 million. Meanwhile, Charles Schwab Investment Management Inc reduced its position by 859,230 shares, finishing with 7,834,752 shares valued at $10.6 million.

Service Properties Trust Stock Down 75.0%

Shares of SVC are currently trading at $1.62. The stock has seen a variety of institutional movements, reflecting ongoing interest and adjustments by major funds.

12-month forecast

$SVC price target

Service Properties Trust daily closes and this analyst's $2.50 target. Not advice.

Insider Buying and Selling at Service Properties Trust

Recent insider activity at SVC includes sales by Laurie Burns, who sold 87,680 shares on February 27, 2026, at an average price of $2.37, and William Lamkin, who sold 101,180 shares on December 15, 2025, at $1.90 per share. Notably, CFO and Treasurer Brian Donley purchased 70,175 shares on September 9, 2025.

Analysts Set New Price Targets

On June 17, 2026, B. Riley Securities maintained its buy rating on SVC with a target price of $2.5. Earlier in the year, Wells Fargo maintained a hold rating with a $2.0 target on January 22, 2026. The consensus among analysts suggests a mixed outlook, with varying price targets and recommendations.

Bottom Line

B. Riley Securities' reiteration of a buy rating for SVC highlights confidence in the company's future prospects, setting a target price of $2.5. Institutional investors have made significant moves, indicating varied opinions on the stock's potential. Recent insider transactions also reflect diverse strategies among SVC's executives. As always, these ratings and activities provide a snapshot of the stock's current landscape, with the understanding that 13F filings and analyst updates are backward-looking and may not reflect the most current conditions.