B. Riley Securities Rates The Marcus (MCS) buy, $27 Price Target

B. Riley Securities maintains a buy rating on The Marcus Corporation, targeting $27, a 20.97% upside from the current price.

By EarningsIQ Research Desk · Published Jun 12, 2026, 9:12 PM EDT · Updated Jun 13, 2026, 1:00 AM EDT

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B. Riley Securities rated The Marcus Corporation ($MCS) "buy" with a $27 price target on June 11, 2026.

Since the rating, $MCS is up 6.9% after 1 week, down 2.0% after 1 month and up 25.9% to date (from the $22.25 close on Jun 11, 2026).

MCS The Marcus Corporation

$28.02 +86.06% year to date

Daily close · Oct 16, 2026

Key Points

B. Riley Securities reiterated its buy rating on MCS, targeting $27.00 for the stock.
Currently, MCS trades at $22.32, suggesting a potential upside if it reaches the target price.
The company, operating in the entertainment sector, has a market cap of about $856.5 million.

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Analysts Set New Price Targets

B. Riley Securities reiterated its buy rating on The Marcus Corporation (NYSE: MCS) on June 11, 2026. The firm's analyst, Drew Crum, set a price target of $27.00, indicating a positive outlook for the stock's performance. Currently, MCS trades at $22.32, which positions it well for potential gains if it moves towards the established target.

Why MCS Matters Now

The reiteration of the buy rating reflects confidence in MCS's growth prospects. With an increase in its target price, investors might find this an encouraging sign for future performance. The current share price of $22.32 is significantly lower than the target, implying that B. Riley sees considerable upside ahead for the stock.

No Peers Impacting MCS

No other funds reported changes in their positions related to The Marcus Corporation. This means analysts are currently focused on B. Riley's optimistic outlook without conflicting views from other institutional investors.

How MCS Stock Has Traded

MCS's current trading price of $22.32 is below its 52-week high of $32.42 and above its low of $12.85. The stock recently experienced volatility but remains a focus for analysts, especially with the target set at $27.00. Investors might want to monitor how it performs relative to its 50-day moving average of $27.55, as this could signal trends in trading behavior.

12-month forecast

$MCS price target

The Marcus Corporation daily closes and this analyst's $27 target. Not advice.

Recent Earnings

In its last earnings report, The Marcus Corporation generated revenue of approximately $747.9 million, showing a revenue growth rate of 12.8%. The next earnings report is scheduled for October 30, 2026. This upcoming report will be essential for gauging the company's continued performance and financial health.

Insider Buying and Selling at The Marcus Corporation

On June 25, 2026, Thomas Kissinger, the Senior Executive VP, sold 50,000 shares of MCS. The transaction's details indicate it was not part of a planned selling strategy. Such insider activity can provide insights into management's confidence in the company's prospects.

Analysts Set New Price Targets

On July 31, 2026, B. Riley Securities downgraded its rating on MCS to Neutral with a target price of $29. Additionally, Benchmark maintained its Buy rating with a target of $33, and Wedbush also maintained an Outperform rating with a target of $34. The mixed signals from different analysts may reflect varying levels of confidence in the company's future performance.

What MCS Does

The Marcus Corporation is based in Milwaukee, Wisconsin, and owns and operates movie theaters and hotels across the United States. The company’s diverse portfolio in entertainment and hospitality makes it an interesting player in the market, especially with its solid revenue performance.

What’s Next for MCS

Investors should watch for the upcoming earnings report on October 30, 2026, which may offer more insights into MCS’s financial health. B. Riley's recent reiteration of its buy rating, along with the target price adjustment, could influence trading behavior as the next earnings date approaches.