B of A Securities Rates Zeta Global (ZETA) buy, $28 Price Target

B of A Securities maintained its buy rating on ZETA, setting a $28 price target, a 56.60% upside from the current price.

By EarningsIQ Research Desk · Published Jun 26, 2026, 3:03 AM EDT · Updated Jun 27, 2026, 2:01 AM EDT

Reviewed by automated data checks against the source data. How we make and check alerts

B of A Securities rated Zeta Global Holdings Corp. ($ZETA) "buy" with a $28 price target on June 24, 2026.

Since the rating, $ZETA is up 10.6% after 1 week, up 1.5% after 1 month and up 68.8% to date (from the $18.84 close on Jun 24, 2026).

ZETA Zeta Global Holdings Corp.

$31.81 +59.77% year to date

Daily close · Oct 16, 2026

Key Points

B of A Securities reiterated a buy rating for ZETA on June 24, 2026, with a price target of $28.
B of A Securities's $28 price target implies 56.60% upside from Zeta Global Holdings Corp.'s ($ZETA) current $17.88 share price.
ZETA shares traded around $18.84 on Friday, with a market cap of approximately $4.46 billion.
Insider transactions included sales by Jeanine Silberblatt and Satish Ravella, while analysts like DA Davidson maintained buy ratings.

Get $ZETA trade alerts by text

We text you when insiders, Congress or big funds trade $ZETA. Free.

Not investment advice. EarningsIQ is not a registered investment adviser, and this automated Zeta Global Holdings Corp. alert may contain errors. Disclosures

B of A Securities has reiterated its buy rating on ZETA, setting a price target of $28. The rating was reaffirmed by analyst Matt Bullock on June 24, 2026. At the time, ZETA shares were trading near $18.84.

Analyst rating track record

B of A Securities vs. the S&P 500

YTD return +3.94% hypothetical

All-time return +27.28% S&P 500 +24.49%

vs. S&P 500 +2.79% ahead of the index

Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in ZETA

Several institutional investors have adjusted their positions in ZETA. BlackRock, Inc. increased its holdings by 1,202,940 shares, ending with 17,983,373 shares valued at about $286.3 million, a 7.2% increase. Vanguard Portfolio Management LLC opened a new position, acquiring 12,870,889 shares worth approximately $204.9 million. Greenvale Capital LLP boosted its stake by 3,377,334 shares, reaching 10,400,000 shares valued at about $165.6 million, marking a 48.1% increase. Capital World Investors added 3,044,860 shares, bringing its total to 8,058,636 shares valued at $128.3 million, a 60.7% increase.

Zeta Global Holdings Corp. Stock Down 44.6%

On Friday, shares of ZETA traded around $18.84. The company has a market capitalization of roughly $4.46 billion. As of now, specific P/E ratio details are not provided in the data.

12-month forecast

$ZETA price target

Zeta Global Holdings Corp. daily closes and this analyst's $28 target. Not advice.

Insider Buying and Selling at Zeta Global Holdings Corp.

Recent insider activity at ZETA includes several transactions. Jeanine Silberblatt sold 7,500 shares on June 12, 2026, at an average price of $19.89. Satish Ravella, the Chief Accounting Officer, sold 7,968 shares on June 4, 2026. On June 2, 2026, Ravella also sold 17,302 shares at $25.25 and purchased 25,000 shares. Additionally, Christopher Greiner, the Chief Financial Officer, sold 633,060 shares on May 20, 2026.

Analysts Set New Price Targets

On June 24, 2026, B of A Securities maintained its buy rating on ZETA with a $28 price target. On the same day, DA Davidson also maintained a buy rating, setting a target of $30. Previously, on May 19, 2026, B of A Securities reinstated a buy rating with a $24 target.

About ZETA

ZETA is a company that operates in the technology sector, focusing on providing marketing technology solutions. The company is involved in helping businesses improve their marketing strategies through data-driven insights and analytics. Headquartered in the United States, ZETA aims to enhance customer engagement and drive growth for its clients.

Bottom Line

B of A Securities' reiteration of a buy rating for ZETA with a $28 target reflects continued confidence in the company's prospects. Investors often watch such analyst ratings for insights into a company's potential performance. It's important to remember that these ratings are based on past data and may not reflect current market conditions.