B of A Securities Rates Zeta Global (ZETA) buy, $28 Price Target
Analyst Matt Bullock maintains a buy stance on Zeta Global Holdings Corp. with a $28 price target, a 47.52% upside from the current price.
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B of A Securities rated Zeta Global Holdings Corp. ($ZETA) "buy" with a $28 price target on June 24, 2026.
Since the rating, $ZETA is up 10.6% after 1 week, up 1.5% after 1 month and up 68.8% to date (from the $18.84 close on Jun 24, 2026).
ZETA
Zeta Global Holdings Corp.
Key Points
- B of A Securities analyst Matt Bullock reiterated a buy rating on Zeta Global Holdings Corp. NYSE: ZETA with a $28 price target on June 24, 2026.
- B of A Securities's $28 price target implies 47.52% upside from Zeta Global Holdings Corp.'s ($ZETA) current $18.98 share price.
- Wall Street maintains an overall buy recommendation on the software provider, backed by an average price target of $36.78 across fourteen analysts.
- Zeta Global operates an omnichannel data platform that helps brands manage consumer intelligence and marketing automation.
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B of A Securities Reaffirms View on Zeta Global
B of A Securities analyst Matt Bullock reiterated a buy rating on Zeta Global Holdings Corp. NYSE: ZETA alongside a $28 price target on June 24, 2026. The update arrives as the enterprise marketing software provider continues to expand its footprint in artificial intelligence and data-driven customer engagement platforms.
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Zeta Global Stock Performance and Valuation
Shares of Zeta Global trade near $18.98, positioned between a 52-week low of $14.36 and a peak of $34.92. The company carries a forward P/E ratio of 27.76 based on expected future earnings. Its 50-day moving average rests at $30.27, while the 200-day moving average sits at $21.85.
$ZETA price target
Zeta Global Holdings Corp. daily closes and this analyst's $28 target. Not advice.
Recent Earnings and Business Drivers
Zeta Global recently reported annual revenue of $1.57 billion paired with a revenue growth rate of 43.5%. The enterprise consumer intelligence platform operates with a negative net margin of 0.14% and a return on equity of -0.27%. Investors will look toward the company's next earnings report, which is scheduled for November 3, 2026, for fresh details on revenue growth and software adoption.
Wall Street Analyst Sentiment
Wall Street firms continue to adjust their views on the company alongside B of A Securities. On October 16, 2026, Goldman Sachs upgraded the stock to a buy with a $45 price target, moving up from its prior target of $30. Roth Capital reiterated its buy rating on October 12, 2026, lifting its target to $55 from $44. Truist Securities maintained a buy rating on October 9, 2026, with a $38 target, while RBC Capital kept an outperform rating with a $40 target. Keybanc maintained an overweight rating with a $38 target, Canaccord Genuity maintained a buy rating with a $37 target, and Needham maintained a buy rating with a $40 target. DA Davidson also maintained a buy rating on October 6, 2026, with a $38 target. Overall, consensus tracks a buy recommendation from 14 analysts with a mean price target of $36.78.
Inside Zeta Global's Technology Platform
Headquartered in New York, Zeta Global operates an omnichannel data platform that helps brands acquire and retain consumer relationships. The firm builds enterprise software using automated messaging, customer data systems, and AI-native infrastructure tools like Athena. These solutions connect operational intelligence with marketing execution for large clients.
What to Watch at Zeta Global Holdings Corp.
Market participants will monitor upcoming analyst updates and the firm's financial disclosures as the next earnings release approaches on November 3, 2026. These updates will offer further insight into how the software provider scales its specialized artificial intelligence tools across enterprise markets.
Related Filing Alerts
Source: B of A Securities's rating change on $ZETA (Jun 24, 2026). Written by software, not financial advice. How we make alerts