B of A Securities Rates Whirlpool (WHR) sell, $36 Price Target

B of A Securities maintains its sell rating on Whirlpool with a $36 price target, a 4.91% downside from the current price.

By EarningsIQ Research Desk · Published Jun 22, 2026, 10:01 AM EDT · Updated Jun 25, 2026, 10:01 AM EDT

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B of A Securities rated Whirlpool Corporation ($WHR) "sell" with a $36 price target on June 22, 2026.

Since the rating, $WHR is up 3.9% after 1 week, up 1.6% after 1 month and down 23.7% to date (from the $36.57 close on Jun 22, 2026).

WHR Whirlpool Corporation

$27.89 -62.07% year to date

Daily close · Oct 16, 2026

Key Points

B of A Securities reiterated its sell rating for Whirlpool Corporation (NYSE:WHR) with a target price of $36 on June 22, 2026.
B of A Securities's $36 price target implies 4.91% downside from Whirlpool Corporation's ($WHR) current $37.86 share price.
Whirlpool's stock traded at $38.86 on Monday, with a market cap of about $2.52 billion and a P/E ratio of 13.17.
Major institutions like BlackRock and FMR LLC have increased their holdings, while insiders made several stock purchases in April 2026.

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B of A Securities has reiterated its sell rating on Whirlpool Corporation (NYSE:WHR), setting a price target of $36. This update came on June 22, 2026, as the stock traded at $38.86 on Monday.

Analyst rating track record

B of A Securities vs. the S&P 500

YTD return +3.84% hypothetical

All-time return +27.16% S&P 500 +26.93%

vs. S&P 500 +0.23% ahead of the index

Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Whirlpool

BlackRock, Inc. grew its holdings by 1,007,365 shares, ending with 7,263,014 shares worth about $391.6 million, marking a 16.1% increase. FMR LLC also increased its stake by 1,321,558 shares, holding a total of 5,014,720 shares valued at roughly $270.4 million, a 35.8% rise. Primecap Management reduced its position slightly by 69,700 shares, now holding 3,746,368 shares valued at $202 million, a 1.8% decrease. Meanwhile, Vanguard Portfolio Management LLC opened a new position with 2,940,994 shares, worth approximately $158.6 million. Geode Capital Management, LLC doubled its stake, adding 1,357,685 shares to hold 2,636,729 shares valued at $142.4 million, a 106.1% increase.

Whirlpool Corporation Stock Up 37.0%

Shares of Whirlpool Corporation (NYSE:WHR) traded near $38.86 on Monday. The company has a market cap of around $2.52 billion, with a P/E ratio of 13.17 and a forward P/E of 8.25. Its beta stands at 1.127, indicating moderate volatility. Over the past 52 weeks, the stock has seen a low of $38.20 and a high of $111.96. The 50-day moving average is $47.26, and the 200-day moving average is $67.87. The company's current ratio is 0.878, and its quick ratio is 0.315, with a debt-to-equity ratio of 188.34.

12-month forecast

$WHR price target

Whirlpool Corporation daily closes and this analyst's $36 target. Not advice.

Recent Earnings

Whirlpool reported revenue of $15.18 billion, with a slight decline of 9.6% from the previous period. The company achieved an EPS of $2.95, while its net margin was 1.09%. Return on equity was 5.48%. Investors are looking forward to the next earnings report, scheduled for July 29, 2026.

Dividend

Whirlpool offers an annual dividend rate of $4.45, yielding 9.9%. The payout ratio is high at 150.85%, reflecting the company's commitment to returning value to shareholders.

Insider Buying and Selling at Whirlpool Corporation

In April 2026, several insiders, including Judith Buckner, James Loree, John Morikis, Geraldine Elliott, Greg Creed, and Diane Dietz, each purchased 2,811 shares. These transactions were not made under a Rule 10b5-1 plan.

Analysts Set New Price Targets

On June 22, 2026, B of A Securities maintained its sell rating on Whirlpool with a $36 price target. Earlier, on June 16, RBC Capital also maintained a sell rating with a target of $30. Meanwhile, Goldman Sachs downgraded the stock to hold with a $53 target on May 14. The consensus among analysts is a hold, with a mean target price of $56.10 based on 10 analyst opinions.

About Whirlpool Corporation

Whirlpool Corporation, headquartered in Benton Harbor, Michigan, is a leading manufacturer of home appliances. The company offers a wide range of products, including refrigerators, laundry appliances, and dishwashers, under brands like Whirlpool, Maytag, and KitchenAid. With a workforce of 41,000 employees, Whirlpool operates across North America, Latin America, and globally under the leadership of CEO Marc Robert Bitzer.

Bottom Line

B of A Securities' reiteration of a sell rating for Whirlpool highlights ongoing concerns about the company's performance. While the stock's current trading price and institutional interest indicate some market confidence, the analyst's target suggests caution. As always, 13F filings and analyst ratings are backward-looking and may not reflect the most current market conditions.