B of A Securities Cuts JD.com (JD) Price Target to $37

B of A Securities has reaffirmed its Buy rating on JD.com and set a price target of $37, a 36.71% upside from the current price.

By EarningsIQ Research Desk · Published Oct 16, 2026, 2:12 PM EDT

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B of A Securities cut its price target on JD.com, Inc. ($JD) to $37 from $38 on October 13, 2026, and rates the stock "Buy".

Since the rating, $JD is up 0.9% to date (from the $26.78 close on Oct 13, 2026).

JD JD.com, Inc.

$27.01 -5.26% year to date

Daily close · Oct 16, 2026

Key Points

On October 13, 2026, B of A Securities reiterated its Buy rating on JD.com, Inc. with a price target of $37, down from $38.
B of A Securities's $37 price target implies 36.71% upside from JD.com, Inc.'s ($JD) current $27.07 share price.
JD.com shares recently traded at $27.07, which is 26.8% below the new analyst target.
The company is scheduled to announce its next earnings on November 12, 2026.

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Not investment advice. EarningsIQ is not a registered investment adviser, and this automated JD.com, Inc. alert may contain errors. Disclosures

B of A Securities has reiterated its Buy rating on JD.com, Inc. (JD) and set a price target of $37 on October 13, 2026. This is a slight decrease from the previous target of $38. The stock is currently trading at $27.07, which is 26.8% below the new target price.

Other Institutional Activity in JD.com

FIL LTD has increased its holdings in JD.com by 1,906,626 shares, bringing its total to 13,727,000 shares worth about $370.8 million. Robeco Institutional Asset Management B.V. also raised its position by 2,804,627 shares, ending with 8,121,456 shares valued at approximately $219.4 million. Franklin Resources, Inc. added 221,705 shares, raising its total to 10,829,593 shares worth about $292.5 million. Meanwhile, Dodge & Cox Inc. and Newlands Management Operations LLC maintained their positions without any changes.

JD.com, Inc. Stock Up 0.5%

JD.com shares are currently trading at $27.07, which is significantly lower than the analyst target of $37. The stock's position below the target suggests that investors may see a potential upside if it moves closer to that price in the future. The company's performance can be assessed further as it heads into its next earnings report scheduled for November 12, 2026.

12-month forecast

$JD price target

JD.com, Inc. daily closes and this analyst's $37 target. Not advice.

Recent Earnings

In its most recent earnings report, JD.com posted a trailing twelve-month revenue of approximately $1.31 trillion. The company has an earnings per share (EPS) of $1.50 and a return on equity (ROE) of 6.8%. The revenue growth year-over-year is reported at -2.9%, indicating some challenges in its sales performance.

Dividend

JD.com pays an annual dividend rate of $1.00 per share, with a payout ratio of 67.8%. This yield provides some return to shareholders amidst the company's recent performance metrics.

Analysts Set New Price Targets

On October 13, 2026, B of A Securities maintained its Buy rating on JD.com with a price target of $37, down from $38. Earlier, on June 23 and 24, Daiwa Capital downgraded its rating to Hold.

About JD.com

JD.com, Inc. operates as a supply chain-based technology and service provider, primarily serving the People's Republic of China and Europe. The company runs three main segments: JD Retail, JD Logistics, and New Businesses, offering a wide range of products including electronics, home appliances, and personal care items.

Bottom Line

Investors should watch JD.com closely as it approaches its next earnings date on November 12, 2026. With a reiterated Buy rating from B of A Securities, the stock's performance will be key in assessing future potential.