B of A Securities Rates Coupang (CPNG) buy, $27 Price Target

B of A Securities has reiterated its Buy rating on Coupang, Inc., setting a price target of $27, a 53.58% upside from the current price.

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B of A Securities rated Coupang, Inc. ($CPNG) "buy" with a $27 price target on June 25, 2026.

Since the rating, $CPNG is up 8.8% after 1 week, down 6.6% after 1 month and down 16.4% to date (from the $17.06 close on Jun 25, 2026).

CPNG Coupang, Inc.
$14.27 -38.94% year to date
Daily close · Oct 16, 2026

Key Points

  • B of A Securities reiterated its Buy rating for Coupang, Inc. (NYSE:CPNG) with a price target of $27 as of June 25, 2026.
  • B of A Securities's $27 price target implies 53.58% upside from Coupang, Inc.'s ($CPNG) current $17.58 share price.
  • Shares of Coupang traded near $18.07 on Thursday, with a market cap of about $31 billion and a forward P/E of 59.35.
  • Insiders made several buys on June 11, 2026, while peers like Dodge & Cox increased their holdings by 22.7 million shares.

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B of A Securities has reiterated its Buy rating on Coupang, Inc. (NYSE:CPNG), maintaining a price target of $27. This update, provided on June 25, 2026, reflects continued confidence in Coupang's potential.

Analyst rating track record

B of A Securities vs. the S&P 500

YTD return +3.15% hypothetical
All-time return +26.31% S&P 500 +24.32%
vs. S&P 500 +1.99% ahead of the index

Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.

Other Institutional Activity in Coupang, Inc.

SB Investment Advisers (UK) Ltd held steady with 289.5 million shares worth about $5.47 billion. Baillie Gifford & Co reduced its stake by 25.5 million shares, bringing its total to 120.7 million shares valued at approximately $2.28 billion, a 17.4% decrease. Dodge & Cox significantly increased its position by 22.8 million shares, now holding 72.0 million shares valued at $1.36 billion, marking a 46.3% increase. BlackRock, Inc. added 1.02 million shares, ending with 64.9 million shares worth $1.23 billion, a 1.6% increase. Meanwhile, Morgan Stanley trimmed its holdings by 2.71 million shares, now at 56.1 million shares valued at $1.06 billion, a 4.6% decrease.

Coupang, Inc. Stock Up 22.1%

Shares of NYSE:CPNG traded near $18.07 on Thursday. Coupang, Inc. has a market capitalization of approximately $31 billion. The company has a forward price-to-earnings ratio of 59.35 and a beta of 1.122, indicating moderate volatility. The stock's 52-week range is between $14.92 and $34.08, with a 50-day moving average of $18.01 and a 200-day moving average of $23.26. The current ratio stands at 0.973, and the quick ratio is 0.691, with a debt-to-equity ratio of 137.303.

12-month forecast

$CPNG price target

Coupang, Inc. daily closes and this analyst's $27 target. Not advice.

Recent Earnings

Coupang, Inc. reported revenue of $35.13 billion, reflecting a 7.5% growth. Despite this, the company posted a net margin of -0.47% and a return on equity of -3.99%, with earnings per share at -$0.10. The next earnings report is expected on August 4, 2026.

Insider Buying and Selling at Coupang, Inc.

On June 11, 2026, several insiders purchased shares of Coupang. Sun Benjamin acquired 19,275 shares, Toubassy Ambereen bought 19,565 shares, and Franceschi Pedro purchased 17,971 shares. Neil Mehta added 17,391 shares, Jason Child acquired 21,304 shares, and Sharma Asha bought 17,971 shares. These transactions were not part of a planned trading program.

Analysts Set New Price Targets

On June 25, 2026, B of A Securities maintained its Buy rating for Coupang, Inc. with a $27 price target. Earlier, on June 15, 2026, CLSA initiated coverage with a Buy rating and a $24 price target. Citigroup downgraded the stock to Hold with a $22.20 target on May 6, 2026. The overall analyst consensus rates the stock as a Buy, with an average target price of $26.17 based on 18 opinions.

About Coupang, Inc.

Coupang, Inc. is a leading e-commerce company based in Seattle, Washington, operating primarily in South Korea. The company, led by CEO Mr. Bom Kim, employs about 108,000 people. Coupang offers a wide range of products through its mobile apps and websites, including groceries, restaurant delivery, and online streaming. It also has operations in several other countries, including the United States and Japan.

Bottom Line

Coupang, Inc. continues to attract attention from analysts and institutional investors. B of A Securities' reaffirmed Buy rating suggests confidence in the company's growth prospects. However, investors should note that analyst ratings and institutional filings reflect past data and may not indicate current positions.

Source: B of A Securities's rating change on $CPNG (Jun 25, 2026). Written by software, not financial advice. How we make alerts

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