B of A Securities Rates Celsius (CELH) buy, $45 Price Target

B of A Securities maintains its buy rating on Celsius Holdings with a $45 price target, a 50.75% upside from the current price.

By EarningsIQ Research Desk · Published Jun 24, 2026, 2:02 PM EDT · Updated Jun 29, 2026, 8:03 AM EDT

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B of A Securities rated Celsius Holdings, Inc. ($CELH) "buy" with a $45 price target on June 24, 2026.

Since the rating, $CELH is up 11.8% after 1 week, down 4.9% after 1 month and down 1.2% to date (from the $28.52 close on Jun 24, 2026).

CELH Celsius Holdings, Inc.

$28.19 -40.96% year to date

Daily close · Oct 16, 2026

Key Points

B of A Securities reiterated its buy rating on Celsius Holdings, Inc. with a price target of $45 on June 24, 2026.
B of A Securities's $45 price target implies 50.75% upside from Celsius Holdings, Inc.'s ($CELH) current $29.85 share price.
Celsius Holdings, Inc. stock traded at $28.16 on Wednesday, with a market cap of $7.44 billion and a forward P/E ratio of 14.31.
Insiders, including CEO John Fieldly, have been actively buying and selling Celsius shares in recent weeks.

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On June 24, 2026, B of A Securities reiterated its buy rating on Celsius Holdings, Inc. (NasdaqCM: CELH), setting a price target of $45. This reflects the firm's continued confidence in the company's prospects.

Analyst rating track record

B of A Securities vs. the S&P 500

YTD return +3.12% hypothetical

All-time return +26.28% S&P 500 +24.26%

vs. S&P 500 +2.02% ahead of the index

Hypothetical returns from B of A Securities's disclosed trades, not real profit or advice. How we model this.

Celsius Holdings, Inc. Stock Up 9.9%

Shares of Celsius Holdings traded near $28.16 on Wednesday. The company, which operates in the consumer defensive sector, boasts a market capitalization of approximately $7.44 billion. With a P/E ratio of 67.7 and a forward P/E of 14.31, the stock shows potential for growth. Celsius has a 52-week low of $27.47 and a high of $66.74, with a 50-day moving average of $31.53 and a 200-day moving average of $44.92.

12-month forecast

$CELH price target

Celsius Holdings, Inc. daily closes and this analyst's $45 target. Not advice.

Other Institutional Activity in Celsius Holdings

Several institutional investors have adjusted their stakes in Celsius Holdings. AllianceBernstein L.P. increased its holdings by 1,213,588 shares, resulting in a total of 19,792,620 shares worth about $905.3 million, marking a 6.5% increase. BlackRock, Inc. added 421,786 shares, bringing its total to 15,945,400 shares valued at approximately $565.7 million, a 2.7% increase. Vanguard Portfolio Management LLC opened a new position with 8,820,087 shares worth $312.9 million, while Vanguard Capital Management LLC also initiated a new stake with 8,215,468 shares valued at $291.5 million. FMR LLC grew its position by 509,193 shares, holding a total of 6,255,233 shares worth $221.9 million, an 8.9% increase.

Insider Buying and Selling at Celsius Holdings, Inc.

Recent insider activity at Celsius Holdings includes several transactions. On May 30, 2026, Eric Hanson, President & COO, sold 6,146 shares at an average price of $33.27. Earlier, on May 22, CEO John Fieldly purchased 8,475 shares at $29.36, and Hal Kravitz also bought 8,400 shares at $29.73. Eric Hanson bought 7,500 shares at $29.04 on May 21, while John Fieldly sold 1,058 shares at $30.16 on May 17. Paul Storey, Chief Supply Chain Officer, sold 2,025 shares at $33.52 on May 5.

Analysts Set New Price Targets

B of A Securities maintained its buy rating with a $45 target on June 24, 2026. Other firms have also shown optimism: Morgan Stanley reiterated a buy rating with a $48 target on June 23. Bernstein initiated coverage with a buy rating and a $44 target on June 12, while BNP Paribas maintained a buy rating with a $57 target on May 26. The consensus among 21 analysts is a buy rating, with an average target price of $60.57.

About Celsius Holdings, Inc.

Celsius Holdings, Inc., headquartered in Boca Raton, Florida, develops and markets functional energy drinks. The company offers products such as CELSIUS ESSENTIALS and CELSIUS Hydration, focusing on zero-sugar options with added electrolytes. It operates across North America, Europe, and the Asia Pacific, distributing through supermarkets, convenience stores, and online platforms. Led by CEO John Fieldly, Celsius Holdings employs around 1,497 people.

Bottom Line

B of A Securities' reiterated buy rating and $45 price target on Celsius Holdings highlight confidence in the company's growth potential. With a market cap of $7.44 billion and a forward P/E ratio of 14.31, Celsius Holdings remains a notable player in the non-alcoholic beverage industry. Investors will continue to watch insider activity and analyst ratings as indicators of the company's future performance.