B of A Securities Rates Williams-Sonoma (WSM) buy

B of A Securities has raised its rating on Williams-Sonoma to Buy, setting a price target of $250, a 10.04% upside from the current price.

By EarningsIQ Research Desk · Published Jun 12, 2026, 9:12 PM EDT · Updated Jun 17, 2026, 1:01 PM EDT

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B of A Securities rated Williams-Sonoma, Inc. ($WSM) "buy" with a $250 price target on June 12, 2026.

Since the rating, $WSM is up 1.1% after 1 week, down 3.1% after 1 month and up 12.3% to date (from the $222.80 close on Jun 12, 2026).

WSM Williams-Sonoma, Inc.

$250.16 +34.57% year to date

Daily close · Oct 16, 2026

Key Points

B of A Securities raised its rating on Williams-Sonoma, Inc. (NYSE: WSM) to Buy with a price target of $250, effective June 12, 2026.
B of A Securities's $250 price target implies 10.04% upside from Williams-Sonoma, Inc.'s ($WSM) current $227.18 share price.
The stock is currently trading at $227.18, significantly below its 52-week high of $254.89, which indicates potential for growth.
Analysts have a consensus price target mean of $246.35, suggesting a favorable outlook for the company.

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B of A Securities Upgrades Williams-Sonoma to Buy

B of A Securities has raised its rating on Williams-Sonoma, Inc. (NYSE: WSM) to Buy, setting a price target of $250. This update was effective on June 12, 2026. The stock closed at $227.18 on that day, providing a potential upside for investors.

How This Move Compares to Other Analysts

This upgrade marks a positive shift in sentiment for Williams-Sonoma. The stock's current price is well below its 52-week high of $254.89, which suggests room for growth. The company has shown resilience in the specialty retail sector, and this upgrade aligns with a broader optimistic view from analysts. Notably, Argus Research also maintains a Buy rating with a $250 target, while Evercore ISI Group has a more cautious In-Line rating with a $240 target as of September 9, 2026.

Analysts Set New Price Targets

Several other firms have recently weighed in on Williams-Sonoma. On September 9, 2026, Evercore ISI Group maintained its In-Line rating with a target of $240, while Argus Research set its target at $250 on September 2, 2026. Citigroup and UBS both maintain Neutral ratings, with targets of $252 and $247, respectively. RBC Capital reiterated an Outperform rating with a target of $260, indicating a favorable outlook among some analysts.

Stock Performance Context

The stock is currently trading at $227.18, which is below its 50-day moving average of $234.57. This trading range may attract attention from investors looking for potential growth opportunities. The stock's performance has been stable, and the recent rating change could encourage buying interest.

12-month forecast

$WSM price target

Williams-Sonoma, Inc. daily closes and this analyst's $250 target. Not advice.

Recent Earnings

For the fiscal year, Williams-Sonoma reported revenue of approximately $8 billion, marking a growth rate of 6.7%. The company achieved an earnings per share (EPS) of $9.75, with a net margin of 14.7% and a return on equity (ROE) of 54.96%. The next earnings report is scheduled for November 18, 2026, which could provide further insights into the company's performance.

What Williams-Sonoma, Inc. Does

Williams-Sonoma, Inc. is a specialty retailer based in San Francisco, California. The company focuses on various home products, including cookware, furniture, and home decor. Its extensive product range is marketed through e-commerce, catalogs, and retail stores, making it a prominent player in the consumer cyclical sector.

What to Watch at Williams-Sonoma, Inc.

Investors should keep an eye on the upcoming earnings report on November 18, 2026, for more insights into Williams-Sonoma's performance. The recent upgrade by B of A Securities reflects a growing confidence in the company's ability to navigate the market. Remember, this rating is based on past performance as of June 12, 2026, and may not represent current positions.