RBC Capital Rates Whirlpool (WHR) sell, $30 Price Target

RBC Capital maintains its sell rating on Whirlpool with a $30 target, a 17.97% downside from the current price.

By EarningsIQ Research Desk · Published Jun 16, 2026, 10:01 AM EDT · Updated Jun 23, 2026, 8:01 AM EDT

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RBC Capital rated Whirlpool Corporation ($WHR) "sell" with a $30 price target on June 16, 2026.

Since the rating, $WHR is down 9.8% after 1 week, down 0.6% after 1 month and down 30.5% to date (from the $40.11 close on Jun 16, 2026).

WHR Whirlpool Corporation

$27.89 -62.07% year to date

Daily close · Oct 16, 2026

Key Points

On June 16, 2026, RBC Capital reiterated its sell rating for Whirlpool Corporation, setting a price target of $30.
RBC Capital's $30 price target implies 17.97% downside from Whirlpool Corporation's ($WHR) current $36.57 share price.
Whirlpool trades at $41.86 with a market cap of $2.71 billion and a forward P/E of 8.34.
Insiders including Judith Buckner and James Loree purchased shares in April, while analysts like Goldman Sachs downgraded to hold in May.

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RBC Capital reiterated its sell rating on Whirlpool Corporation (NYSE:WHR) on June 16, 2026. Analyst Mike Dahl set a price target of $30 for the home appliance giant. This comes as Whirlpool's shares are trading around $41.86.

Other Institutional Activity in Whirlpool

Several institutional investors have been active in Whirlpool recently. BlackRock, Inc. increased its holdings by 1,007,365 shares, bringing its total to 7,263,014 shares valued at approximately $391.62 million. FMR LLC also boosted its stake by 1,321,558 shares, ending with 5,014,720 shares worth about $270.39 million. Primecap Management Co/CA/ slightly reduced its position by 69,700 shares, leaving it with 3,746,368 shares valued at $202.00 million. Meanwhile, Geode Capital Management, LLC more than doubled its stake, adding 1,357,685 shares to hold a total of 2,636,729 shares worth about $142.37 million.

Whirlpool Corporation Stock Up 32.4%

Shares of NYSE:WHR are currently trading near $41.86. Whirlpool Corporation has a market cap of approximately $2.71 billion and a forward P/E ratio of 8.34, indicating expectations of future earnings growth. The stock has a beta of 1.127, suggesting moderate volatility compared to the market. Whirlpool's 52-week range has seen a low of $38.38 and a high of $111.96. Its 50-day moving average is $48.24, while the 200-day moving average stands at $68.68.

12-month forecast

$WHR price target

Whirlpool Corporation daily closes and this analyst's $30 target. Not advice.

Recent Earnings

Whirlpool reported revenue of $15.18 billion, although it experienced a revenue decline of 9.6%. The company's net margin is slim at 1.09%, with a return on equity of 5.48%. Whirlpool's next earnings report is scheduled for July 29, 2026.

Dividend

Whirlpool offers an annual dividend rate of $4.45, yielding 9.9%. However, the dividend payout ratio is high at 150.85%, indicating the company is paying out more in dividends than it earns in profits.

Insider Buying and Selling at Whirlpool Corporation

In April, several insiders, including Judith Buckner, James Loree, and John Morikis, each purchased 2,811 shares of Whirlpool. These transactions were not part of a pre-planned trading plan.

Analysts Set New Price Targets

On June 16, 2026, RBC Capital maintained its sell rating on Whirlpool Corporation with a $30 price target. Previously, Goldman Sachs downgraded the stock to hold with a $53 target on May 14, 2026. JP Morgan and Citigroup both maintained hold ratings with targets of $52 and $50, respectively, on May 11, 2026. The consensus among analysts is a mixed outlook, with a mean price target of $56.55 based on 11 opinions.

About Whirlpool Corporation

Whirlpool Corporation, headquartered in Benton Harbor, Michigan, designs and sells home appliances worldwide. Its product lineup includes refrigerators, washers, dryers, and dishwashers under brands like Whirlpool, Maytag, and KitchenAid. Founded in 1911, Whirlpool employs about 41,000 people. The company serves a range of customers, including retailers, distributors, and consumers directly.

Bottom Line

RBC Capital's reiterated sell rating on Whirlpool Corporation, with a $30 price target, highlights ongoing challenges for the appliance maker. Investors keep a close eye on such analyst ratings to gauge market sentiment. Remember, these ratings are backward-looking and reflect only the analysts' views at the time.