SoFi Technologies (SOFI) EVP Kelli Keough Buys 127,868 Shares

Kelli Keough, the Executive Vice President of SoFi Technologies, Inc., recently acquired 127,868 shares of the company on June 15, 2026. This transaction adds to her holdings in the financial technology firm, which is known for offering a variety of services including lending and investment options.

Other Institutional Activity in SoFi Technologies

Several major investment firms have also adjusted their positions in SoFi Technologies. BlackRock, Inc. increased its stake by 421,163 shares, ending with 69,557,164 shares valued at approximately $1.10 billion. Vanguard Capital Management LLC established a new position with 57,108,581 shares worth about $906.88 million. D. E. Shaw & Co., Inc. expanded its holdings by 3,983,272 shares to a total of 42,720,908 shares, valued at $678.41 million. On the other hand, UBS Group AG significantly boosted its position by 21,046,001 shares, reaching 36,417,201 shares worth $578.31 million.

SoFi Technologies, Inc. Stock Up 24.5%

Shares of SoFi Technologies, Inc. (NASDAQ: SOFI) are trading around $17.71. The company has a market capitalization of approximately $22.72 billion and a P/E ratio of 37.68, with a forward P/E of 21.69. The stock has a 52-week low of $14.36 and a high of $32.73. It maintains a 50-day moving average of $16.89 and a 200-day moving average of $22.77. The company's beta is 2.152, reflecting its volatility relative to the market.

Recent Earnings

In its most recent earnings report, SoFi Technologies announced revenue of $3.91 billion, with a growth rate of 42.5%. The company achieved a net margin of 14.76% and a return on equity of 6.60%. The next earnings release is scheduled for July 28, 2026.

Insider Buying and Selling at SoFi Technologies, Inc.

Besides Kelli Keough's recent purchase, other insider activities include sales by Jeremy Rishel, the Chief Technology Officer, who sold 102,123 shares at an average price of $17.78 on June 17, 2026, under a planned transaction. Eric Schuppenhauer, EVP of GBUL Borrow, sold 2,509 shares on June 16, 2026, at $17.61. Several other executives, including Jeremy Rishel and Arun Pinto, also sold shares in mid-June.

Analysts Set New Price Targets

Analyst firms have maintained their ratings on SoFi Technologies. On May 12, 2026, Truist Securities kept its hold rating with a $17 price target. Citigroup, on May 4, 2026, maintained its buy rating with a $30 target. UBS also maintained a hold rating with a $21 target on April 30, 2026. The consensus among 20 analysts is to hold the stock, with a mean target price of $21.

About SoFi Technologies, Inc.

SoFi Technologies, Inc., based in San Francisco, California, offers a range of financial services across the United States and other regions. The company operates through segments like Lending, Technology Platform, and Financial Services, providing products such as loans, investment options, and banking services. Led by CEO Anthony J. Noto, SoFi also runs Galileo and Technisys platforms, enhancing its financial technology offerings.

Bottom Line

Kelli Keough's recent purchase of shares in SoFi Technologies highlights her confidence in the company's future. As a key player in the financial services sector, SoFi continues to attract attention from both institutional investors and analysts. The company's diverse service offerings and strategic growth initiatives make it a stock to watch, though the 13F filings and insider transactions reflect past actions and may not indicate current positions.