Roku CFO & COO Dan Jedda Sells $1.01 Million in Shares

Dan Jedda, Roku's CFO & COO, sold 7,000 shares in a planned sale.

Written by EarningsIQ · Published Jun 16, 2026, 6:01 PM EDT · Updated Jun 16, 2026, 7:01 PM EDT

Key Points

Dan Jedda, CFO & COO of Roku, sold 7,000 shares at $143.87 each, totaling $1.01 million, in a planned transaction on June 15, 2026.
Roku shares are trading around $139.42 with a market cap of approximately $20.9 billion and a forward P/E of 39.22.
Analysts from Loop Capital, Piper Sandler, and others downgraded Roku to 'hold' with price targets around $160 on June 16, 2026.

On June 15, 2026, Dan Jedda, the Chief Financial Officer and Chief Operating Officer of Roku, Inc. (NasdaqGS: ROKU), sold 7,000 shares of the company in a planned transaction. The shares were sold at an average price of $143.87 each, amounting to a total value of $1,007,090.

Insider Buying and Selling at Roku, Inc.

Dan Jedda's recent sale was part of a pre-arranged trading plan, known as a Rule 10b5-1 plan. Alongside Jedda's sale, other recent insider transactions included Anthony Wood, Roku's CEO, who sold 25,000 shares at $130 each on June 12, 2026, as part of a planned sale. Mustafa Ozgen, President of Devices, Products, and Technology, also sold 10,194 shares at $144 on the same day.

Other Institutional Activity in Roku, Inc.

Institutional investors have been active in Roku as well. FMR LLC increased its holdings by 3,331,410 shares, bringing its total to 17,011,060 shares valued at approximately $1.61 billion. BlackRock, Inc. added 483,241 shares, ending with 7,426,295 shares worth about $702.68 million. On the other hand, ARK Investment Management LLC reduced its stake by 2,061,333 shares, now holding 3,820,405 shares valued at around $361.49 million.

Roku, Inc. Stock Snapshot

Roku's stock is currently trading near $139.42. The company has a market capitalization of approximately $20.9 billion. It boasts a P/E ratio of 104.37 and a forward P/E of 39.22, indicating expectations of future earnings growth. The stock's 52-week range spans from $77.64 to $148.88, with a 50-day moving average of $120.13 and a 200-day moving average of $104.42. Roku's beta is 2.027, reflecting its volatility compared to the market.

Recent Earnings

In its latest earnings report, Roku reported revenue of $4.97 billion, showing a growth of 22.4%. The company's net margin stands at 4.06%, with a return on equity of 7.76%. Roku's next earnings announcement is scheduled for July 30, 2026.

Analysts Set New Price Targets

On June 16, 2026, several analyst firms adjusted their outlook on Roku. Loop Capital, Piper Sandler, and JP Morgan downgraded the stock to a 'hold' rating, setting a price target of $160. Meanwhile, Rosenblatt maintained its 'buy' rating with a target of $160, and Citizens kept a 'buy' rating with a target of $175.

About Roku, Inc.

Roku, Inc. operates a popular TV streaming platform that allows users to access a wide range of content, including TV shows, movies, and sports. The company earns revenue through digital advertising and the sale of streaming devices and smart TVs. Founded in 2002, Roku is headquartered in San Jose, California, and led by CEO Anthony J. Wood.

Bottom Line

Dan Jedda's planned sale of Roku shares highlights ongoing insider activity at the company. Investors watch these transactions closely, although they are not necessarily indicative of future stock performance. With a strong market position in the streaming industry, Roku continues to attract attention from analysts and institutional investors alike.