Sleep Number (SNBR) EVP Samuel Hellfeld Sells $16K of Stock
Samuel Hellfeld has sold a significant number of shares in Sleep Number Corp, adding to a series of insider transactions on the same day.
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Samuel Hellfeld, EVP Chief Legal & Risk Officer at Sleep Number Corp ($SNBR), sold 40,000 shares at an average price of $0.39, worth about $15,600, on June 12, 2026. The trade was reported to the SEC in a Form 4 filing.
Key Points
- On June 12, 2026, Samuel Hellfeld sold 40,000 shares of Sleep Number Corp (SNBR) for about $15,600 at $0.39 per share.
- This sale is part of a larger trend, as other insiders also sold shares on the same day, including Stephen Macadam, who sold 97,272 shares.
- Sleep Number Corp is currently facing challenges, with its stock trading around $0.22, significantly below its 52-week high of $13.94.
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Insider Buying and Selling at Sleep Number Corp
On June 12, 2026, Samuel Hellfeld, the Executive Vice President and Chief Legal & Risk Officer at Sleep Number Corp (SNBR), sold 40,000 shares at a price of $0.39 each. The total value of this transaction was about $15,600. This sale adds to a notable pattern of insider trading occurring on the same day, suggesting that several executives are making similar moves.
Other Insiders Join the Trend
Alongside Hellfeld, several other insiders also sold shares of Sleep Number on June 12, 2026. Tanya Skogerboe, the Senior Vice President and Chief Supply Chain Officer, sold 21,566 shares valued at $8,195. Stephen Macadam sold 97,272 shares for approximately $42,800. Kelly Baker, the Principal Accounting Officer, sold 614 shares worth about $246. Amber Minson, the Chief Marketing Officer, sold 4,293 shares valued at $1,760, and Melissa Barra, the Chief Product Officer, sold 81,512 shares for about $30,159.44. This collective selling by multiple insiders raises questions about the company's outlook.
How SNBR Stock Has Traded
As of June 12, 2026, Sleep Number's stock is trading at around $0.22, significantly lower than its 52-week high of $13.94. The stock's current price reflects the ongoing challenges the company faces, including a recent voluntary petition for reorganization under Chapter 11 bankruptcy. This situation may have influenced the decisions of insiders to sell their shares.
What SNBR Does
Sleep Number Corporation designs and sells sleep solutions, including smart beds and other bedding products. The company's recent financial struggles and the insider selling activity may indicate a cautious outlook among its executives regarding future performance.
What’s Next for Sleep Number?
Investors will be keenly watching Sleep Number's next earnings report scheduled for July 29, 2026. The recent insider sales and the company's bankruptcy filing add a layer of complexity to the situation, making future developments particularly important to monitor. The 13F filings reflect past positions and may not represent current holdings, so further updates from the company will be critical.
Related Filing Alerts
Source: Samuel Hellfeld's Form 4 filing on $SNBR (Jun 12, 2026). Find the original filing: SNBR Form 4 filings on SEC EDGAR. Written by software, not financial advice. How we make alerts