Melissa Barra Sells SNBR Shares

Melissa Barra sold shares in SNBR valued at $30,159.44 on June 12, 2026.

Written by EarningsIQ · Published Jun 16, 2026, 5:00 AM EDT · Updated Jun 16, 2026, 2:01 PM EDT

Key Points

Melissa Barra, EVP at SNBR, sold 81,512 shares at $0.37 each, totaling $30,159.44 on June 12, 2026.
SNBR shares recently traded near $0.22, with institutional activities showing mixed changes in holdings.
Analysts from UBS and Piper Sandler have maintained 'hold' ratings on SNBR, with varied price targets.

On June 12, 2026, Melissa Barra, the Executive Vice President and Chief Product Officer at SNBR, sold 81,512 shares of the company. The shares were sold at an average price of $0.37 each, amounting to a total value of $30,159.44. This transaction was not part of a pre-planned trading program.

Insider Buying and Selling at SNBR

Melissa Barra wasn't the only insider selling shares at SNBR on June 12, 2026. Amber Minson, the EVP and Chief Marketing Officer, sold 4,293 shares at $0.41 each. Kelly Baker, the Principal Accounting Officer, sold 614 shares at $0.40. Samuel Hellfeld, the EVP Chief Legal & Risk Officer, sold 40,000 shares at $0.39. Additionally, Stephen Macadam sold 97,272 shares at $0.44, and Tanya Skogerboe, the SVP and Chief Supply Chain Officer, sold 21,566 shares at $0.38.

Other Institutional Activity in SNBR

Institutional activity around SNBR has been varied. Stadium Capital Management LLC maintained its holdings with 2,616,459 shares valued at approximately $4,696,544. Pacific Ridge Capital Partners, LLC increased its stake by 621,833 shares, bringing its total to 1,767,445 shares worth about $3,172,564. BlackRock, Inc. reduced its position by 68,991 shares, ending with 1,371,804 shares valued at $2,462,389. Charles Schwab Investment Management Inc added 33,143 shares, totaling 1,154,388 shares worth around $2,072,126. Vanguard Capital Management LLC established a new position with 920,066 shares valued at $1,651,518, while Marshall Wace, LLP also took a new position with 806,416 shares worth $1,443,484.

SNBR Stock Snapshot

Shares of SNBR recently traded near $0.22. The stock's performance has been under scrutiny, with analysts keeping a close eye on its movements. The company's fundamentals and market conditions continue to influence its stock price.

Analysts Set New Price Targets

Analysts have maintained a cautious stance on SNBR. On May 13, 2026, UBS maintained its 'hold' rating with a price target of $2. Earlier in March, both UBS and Piper Sandler upheld their 'hold' ratings with targets of $4 and $5, respectively. The consensus among analysts is to hold, with an average price target reflecting varied expectations.

Bottom Line

Melissa Barra's recent sale of SNBR shares is part of broader insider activities at the company. While the stock has seen varied institutional interest, analysts remain cautious with 'hold' ratings. These insider transactions and institutional activities provide insights into the company's current standing, although they reflect past actions rather than future predictions.