Manufacturers Life Insurance Company, the Adds $95M in Booking Holdings Inc. ($BKNG)

The insurance company dramatically increased its position in Booking Holdings, adding 544,162 shares.

Written by EarningsIQ · Published Jun 16, 2026, 4:23 AM EDT

Key Points

Manufacturers Life Insurance increased its stake in Booking Holdings by 1,906%, adding 544,162 shares for a total of 572,700 shares, valued at $100.16 million as of the latest filing.
Booking Holdings, with a market cap of $135.32 billion, trades near $174.89, with a P/E ratio of 23.04 and a 52-week range of $150.14 to $233.58.
Insiders at Booking Holdings were active, with Robert Mylod Jr. and others buying shares, while analysts maintained a buy rating with targets up to $249.

Manufacturers Life Insurance Company significantly increased its stake in Booking Holdings Inc. (NasdaqGS: BKNG), as revealed in its latest 13F filing with the SEC. The insurance company added 544,162 shares, boosting its holdings by a striking 1,906% to 572,700 shares. This position is valued at approximately $100.16 million as of the reporting period.

What Changed in Manufacturers Life Insurance's Booking Holdings Position

Manufacturers Life Insurance's decision to increase its stake in Booking Holdings represents a substantial vote of confidence. Before this filing, the insurer held 28,538 shares. The recent addition of 544,162 shares brings its total to 572,700 shares, marking an increase of over 1,900%.

Other Institutional Activity in Booking Holdings

Several other institutional investors have also adjusted their positions in Booking Holdings. Triglav Investments, D.O.O. expanded its holdings by 150 million shares, reaching a total of 157.5 million shares valued at about $6.4 million. BlackRock, Inc. increased its stake by 63.6 million shares, now holding 66.3 million shares worth approximately $11.17 billion. Vanguard Capital Management LLC added 51.9 million shares, ending with the same amount valued at $8.74 billion. State Street Corp grew its holdings by 34.1 million shares to 35.5 million shares, valued at $5.98 billion. Price T Rowe Associates Inc /MD/ also increased its holdings significantly by 28 million shares, totaling 28.9 million shares valued at $4.88 billion.

Booking Holdings Stock Snapshot

Shares of Booking Holdings (NasdaqGS: BKNG) traded near $174.89. The company boasts a market cap of $135.32 billion and a P/E ratio of 23.04, with a forward P/E of 14.19. The stock has a 52-week low of $150.14 and a high of $233.58. Its 50-day moving average stands at $169.70, while the 200-day moving average is $191.47. Booking Holdings has a beta of 1.088, indicating slightly higher volatility compared to the market.

Recent Earnings

Booking Holdings reported revenue of $27.69 billion, with a growth rate of 16.2%. The company achieved a net margin of 22.23%, and an EPS of $7.58. The return on equity stands at a robust percentage, highlighting effective management of equity investments. The next earnings release is scheduled for July 29, 2026.

Dividend

Booking Holdings offers an annual dividend rate of $1.61, yielding 0.92%. The payout ratio stands at 20.73%, reflecting a sustainable dividend policy.

Insider Buying and Selling at Booking Holdings Inc.

Several insiders at Booking Holdings were active on May 30, 2026. Robert Mylod Jr. purchased 2,240 shares. Sumit Singh, Kelly Grier, Nicholas Read, and Mirian Graddick Weir each acquired 1,583 shares. Meanwhile, Lynn Vojvodich Radakovich sold 1,200 shares. These transactions were not part of any pre-planned trading program.

Analysts Set New Price Targets

Analysts have maintained their positive outlook on Booking Holdings. On April 30, 2026, Argus Research maintained a buy rating with a $205 price target. JP Morgan and UBS followed suit on April 29, with buy ratings and price targets of $208 and $249, respectively. TD Cowen, RBC Capital, Citigroup, and Oppenheimer also maintained buy ratings with targets ranging from $215 to $230. Wells Fargo maintained a hold rating with a $215 target.

About Booking Holdings

Booking Holdings Inc., based in Norwalk, Connecticut, operates as a leader in online travel services. It offers platforms such as Booking.com and Priceline for accommodation and travel reservations, Agoda for international travel, and OpenTable for restaurant bookings. The company also provides advertising and travel-related insurance services. Under the leadership of CEO Glenn D. Fogel, Booking Holdings employs approximately 24,900 people.

Bottom Line

Manufacturers Life Insurance's significant increase in its stake in Booking Holdings reflects strong institutional interest in the company. While 13F filings offer a glimpse into past positions, they don't necessarily indicate current holdings. Investors often track these filings to gauge institutional sentiment and potential future performance.