Hb Wealth Management Adds $247K in Booking Holdings Inc. ($BKNG)

Hb Wealth Management has increased its stake in Booking Holdings Inc. (NasdaqGS: BKNG) by adding 1,425 shares, according to its latest 13F filing with the SEC. This move brings its total holdings to 37,575 shares, valued at approximately $6.52 million as of the reporting period ending April 27, 2026.

What Changed in Hb Wealth Management's Booking Holdings Position

Hb Wealth Management boosted its position in Booking Holdings by 1,425 shares, marking a 3.94% increase from its previous holding of 36,150 shares. As of the filing date, the total value of the stake stood at $6.52 million.

Other Institutional Activity in Booking Holdings

Other institutional investors have also been active in Booking Holdings. Triglav Investments, D.O.O. significantly grew its holdings by 150 million shares, reaching a total of 157.5 million shares worth about $6.4 million. BlackRock, Inc. increased its position by 63.6 million shares, ending with 66.3 million shares valued at approximately $11.17 billion. Vanguard Capital Management LLC maintained its position with 51.9 million shares valued at $8.74 billion. State Street Corp added 34 million shares, totaling 35.5 million shares worth roughly $5.98 billion. Price T Rowe Associates Inc /MD/ increased its stake by 28 million shares, bringing its holdings to 28.9 million shares valued at $4.88 billion.

Booking Holdings Stock Snapshot

Shares of Booking Holdings (NasdaqGS: BKNG) traded near $173.44 recently. The company has a market capitalization of about $133.1 billion and a P/E ratio of 22.63, with a forward P/E of 13.96. Its beta is 1.088, indicating moderate volatility compared to the market. The stock's 52-week range spans from $150.14 to $233.58, and it has a 50-day moving average of $169.47 and a 200-day moving average of $190.71.

Recent Earnings

Booking Holdings reported revenue of $27.69 billion, reflecting a growth rate of 16.2%. The company achieved a net margin of 22.23% and earnings per share (EPS) of $7.59. The return on equity (ROE) was not specified in the data. Investors can expect the next earnings release on July 29, 2026.

Insider Buying and Selling at Booking Holdings Inc.

Recent insider activity at Booking Holdings included several purchases on May 30, 2026. Robert Mylod Jr. acquired 2,240 shares, while Sumit Singh, Kelly Grier, Nicholas Read, and Mirian Graddick Weir each purchased 1,583 shares. Lynn Vojvodich Radakovich sold 1,200 shares on the same date.

Analysts Set New Price Targets

Analysts have maintained their positive outlook on Booking Holdings. On April 30, 2026, Argus Research maintained a 'buy' rating with a price target of $205. On April 29, JP Morgan, UBS, TD Cowen, RBC Capital, Citigroup, and Oppenheimer also maintained 'buy' ratings, with price targets ranging from $208 to $249. Wells Fargo maintained a 'hold' rating with a target of $215. The consensus recommendation is a 'buy', with an average target price of $224.41 from 35 analyst opinions.

About Booking Holdings

Booking Holdings Inc. operates as a leading provider of online travel and restaurant reservation services. Headquartered in Norwalk, Connecticut, the company manages well-known brands like Booking.com, Priceline, Agoda, KAYAK, and OpenTable. It offers a range of services, including accommodation bookings, flight reservations, car rentals, and restaurant bookings across the globe. Under the leadership of CEO Glenn D. Fogel, Booking Holdings employs approximately 24,900 people.

Bottom Line

Hb Wealth Management's recent increase in its stake in Booking Holdings is part of a broader trend of institutional interest in the company. Booking Holdings, with its significant market cap and strong earnings growth, remains a key player in the travel services sector. Investors and analysts continue to watch the stock closely, with a generally positive outlook reflected in recent analyst ratings and price targets. As always, remember that 13F filings are backward-looking and may not reflect the current positions of investors.