DA Davidson Rates NICE buy, $110 Price Target

On June 18, 2026, DA Davidson upgraded NICE Ltd. to a buy rating with a $110 price target, a 26.34% upside from the current price.

By EarningsIQ Research Desk · Published Jun 18, 2026, 9:01 AM EDT · Updated Jun 24, 2026, 10:03 AM EDT

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DA Davidson rated NICE Ltd. ($NICE) "buy" with a $110 price target on June 18, 2026.

Since the rating, $NICE is up 3.5% after 1 week, up 19.7% after 1 month and up 32.5% to date (from the $84.68 close on Jun 18, 2026).

NICE NICE Ltd.

$112.17 +0.21% year to date

Daily close · Oct 16, 2026

Key Points

DA Davidson analyst Clark Wright upgraded NICE Ltd. to a buy rating on June 18, 2026, setting a price target of $110.
DA Davidson's $110 price target implies 26.34% upside from NICE Ltd.'s ($NICE) current $87.07 share price.
NICE Ltd. shares are trading at $83.15 on NasdaqGS with a market cap of $4.87 billion and a forward P/E of 6.59.
Principal Financial Group increased its position in NICE Ltd. by 4.32 million shares, while Harding Loevner reduced its holdings by 47,343 shares.

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DA Davidson analyst Clark Wright has upgraded NICE Ltd. (NasdaqGS: NICE) to a buy rating, setting a new price target of $110. This change was announced on June 18, 2026, as shares of NICE Ltd. traded around $83.15.

Other Institutional Activity in NICE Ltd.

Several institutional investors have recently adjusted their holdings in NICE Ltd. Principal Financial Group significantly increased its position by 4,315,414 shares, bringing its total to 4,578,940 shares valued at approximately $504.87 million. On the other hand, Harding Loevner trimmed its stake by 47,343 shares, leaving it with 2,533,246 shares worth about $279.27 million. Brandes Investment Partners added 1,522,382 shares, resulting in 2,229,590 shares valued at $245.84 million. Meanwhile, FIL Ltd. boosted its holdings by 323,520 shares to 2,055,657 shares, valued at $226.66 million.

NICE Ltd. Stock Down 17.1%

Shares of NICE Ltd. on the NasdaqGS are currently trading near $83.15. The company has a market capitalization of approximately $4.87 billion and a forward P/E ratio of 6.59. NICE Ltd.'s shares have a 52-week low of $83.10 and a high of $175.00, with a 50-day moving average of $97.18 and a 200-day moving average of $115.23. The company maintains a current ratio of 1.23 and a quick ratio of 1.01, with a debt-to-equity ratio of 2.34.

12-month forecast

$NICE price target

NICE Ltd. daily closes and this analyst's $110 target. Not advice.

Recent Earnings

NICE Ltd. reported revenue of $3.01 billion with a growth rate of 9.8%. The company achieved a net margin of 17.57% and a return on equity of 14.76%. Its earnings per share (EPS) stood at $8.43. The next earnings report is expected on August 13, 2026.

Insider Buying and Selling at NICE Ltd.

Recent insider transactions at NICE Ltd. include Dvir Yocheved buying 3,036 shares on June 15, 2026. Additionally, Ben-Shaoul Rimon and Dan Michael Falk purchased 3,036 and 696 shares, respectively, on June 3, 2026. These transactions were not part of any pre-arranged trading plans.

Analysts Set New Price Targets

On June 18, 2026, DA Davidson upgraded NICE Ltd. to a buy rating with a price target of $110. Other analysts, including Wedbush and Cantor Fitzgerald, maintained their hold ratings with price targets of $100 and $104, respectively, on June 10, 2026. Rosenblatt reiterated a buy rating with a $155 target on the same day. The consensus among 14 analysts is a buy rating, with an average price target of $131.43.

About NICE Ltd.

NICE Ltd., headquartered in Ra'anana, Israel, is a technology company specializing in AI-powered cloud platforms for customer engagement and financial crime compliance. The company operates through two main segments: Customer Engagement and Financial Crime and Compliance. NICE's solutions include platforms for service automation, fraud prevention, and regulatory compliance. Founded in 1986, NICE Ltd. employs about 9,626 people and is led by CEO Mr. Scott E. Russell.

Bottom Line

DA Davidson's upgrade of NICE Ltd. reflects a positive outlook on the company's potential, underscored by a new price target of $110. Investors often track such analyst ratings as part of their investment decisions, though it's important to remember that these are based on past data and market conditions. As always, individual investment decisions should consider a range of factors.